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| Shein's UK sales rise by a third creating a huge boost to profits | Shein's UK sales rise by a third creating a huge boost to profits |
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| Shein's UK sales soared by a third last year creating a huge profit boost for the Chinese fast fashion giant, its latest accounts reveal. | Shein's UK sales soared by a third last year creating a huge profit boost for the Chinese fast fashion giant, its latest accounts reveal. |
| The brand's sales to UK shoppers hit £2bn, pushing its profits up by 57% compared to 2023, its full year accounts for 2024 show. | The brand's sales to UK shoppers hit £2bn, pushing its profits up by 57% compared to 2023, its full year accounts for 2024 show. |
| However, the company said it recognised "higher inflation and increased cost of living may affect customer purchasing habits" going forward. | However, the company said it recognised "higher inflation and increased cost of living may affect customer purchasing habits" going forward. |
| Shein, which ships low cost clothing and other products direct from China to customers around the world, is hoping to list its shares on the London market. | Shein, which ships low cost clothing and other products direct from China to customers around the world, is hoping to list its shares on the London market. |
| But it has faced criticism over working conditions at its Chinese factories and the environmental impact of its business model. | But it has faced criticism over working conditions at its Chinese factories and the environmental impact of its business model. |
| Founded in China but now headquartered in Singapore, Shein focuses on keeping prices low, using promotions and rewards to encourage shoppers to keep buying. | Founded in China but now headquartered in Singapore, Shein focuses on keeping prices low, using promotions and rewards to encourage shoppers to keep buying. |
| In addition to ultra-low-cost summer dresses and denim jeans the site also now sells a wide range of other products from toys and games to kitchenware. | In addition to ultra-low-cost summer dresses and denim jeans the site also now sells a wide range of other products from toys and games to kitchenware. |
| The rising cost of living has continued to draw customers away from high street brands and even other online retailers such as Asos. | The rising cost of living has continued to draw customers away from high street brands and even other online retailers such as Asos. |
| UK operation | |
| New filings for Shein Distribution UK Ltd, the retailer's UK operation, show sales grew by 32.3% to £2.05bn in 2024. | |
| Meanwhile, it also reported a pre-tax profit of £38.3m for the year, up from £24.4m in 2023. | |
| It said "significant milestones" from 2024 included opening two offices in Kings Cross and Manchester, the launch of a pop-up shop in Liverpool and a Christmas bus tour across 12 cities in the UK. | |
| The document also reveals Shein UK has 91 employees - 68 women and 23 men - who were primarily providing expertise on the UK market. | |
| The company had two female directors with five female senior managers at 31 December 2024. |