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You can find the current article at its original source at https://www.theguardian.com/business/2025/aug/22/onlyfans-owner-dividends-revenue-potential-sale
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OnlyFans owner paid $701m in dividends as platform readies for potential sale | OnlyFans owner paid $701m in dividends as platform readies for potential sale |
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Streaming platform known for subscription-based adult content reports $1.4bn revenue and rising usage | Streaming platform known for subscription-based adult content reports $1.4bn revenue and rising usage |
The owner of OnlyFans was paid a record $701m (£523m) in dividends last year as the subscription service best known for offering adult content positions itself for a potential multibillion-dollar sale. | |
The payment to Leonid Radvinsky, the Ukrainian-American entrepreneur behind the streaming platform, adds to the more than $1bn in dividends he has already received from the business as he profits from connecting porn stars and celebrities more directly with their audiences. | |
OnlyFans accounts show it paid $497m in dividends to its parent, Fenix International, which is owned by Radvinsky, in 2024, up from $472m in its 2023 financial year. The business paid a further $204m to its owner in five tranches over the course of December to April. | |
The UK-based company reported revenue of $1.4bn in its 2024 financial year, up 9% compared with the year before, the accounts filed at Companies House on Friday show. Pre-tax profit rose 4% to $683.6m. | |
It comes after reports in May that Fenix had held talks to sell the business for $8bn to a consortium of investors led by the Forest Road Company, a US investment firm. | |
More people than ever are using the platform, with the total number of creator accounts – which split their proceeds 80:20 with the business – up by 13% to 4.6m. The total number of fan accounts grew by 24% to 377.5m. | More people than ever are using the platform, with the total number of creator accounts – which split their proceeds 80:20 with the business – up by 13% to 4.6m. The total number of fan accounts grew by 24% to 377.5m. |
Overall, OnlyFans took in $7.2bn from its subscribers in 2024, up from $6.6bn the previous year. | Overall, OnlyFans took in $7.2bn from its subscribers in 2024, up from $6.6bn the previous year. |
The company said “significant growth and profitability” had been driven by an increase in platform users and higher earnings for existing creators. | The company said “significant growth and profitability” had been driven by an increase in platform users and higher earnings for existing creators. |
The platform’s chief executive, Keily Blair, a former privacy lawyer who joined the business three years ago, said OnlyFans had “expanded in new verticals, demonstrating the strength and potential of the platform across a wide range of genres” in the year. | The platform’s chief executive, Keily Blair, a former privacy lawyer who joined the business three years ago, said OnlyFans had “expanded in new verticals, demonstrating the strength and potential of the platform across a wide range of genres” in the year. |
The platform was founded in 2016 by the British entrepreneur Tim Stokely, then 33 years old. It was sold to Radvinsky, a previous owner of adult websites, for an undisclosed sum in 2018. | The platform was founded in 2016 by the British entrepreneur Tim Stokely, then 33 years old. It was sold to Radvinsky, a previous owner of adult websites, for an undisclosed sum in 2018. |
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While its largest market is in the US, OnlyFans remains headquartered in London. The business has millions of creators on its platform, but employs just 46 people directly. | While its largest market is in the US, OnlyFans remains headquartered in London. The business has millions of creators on its platform, but employs just 46 people directly. |
Radvinsky has a low public profile, although his personal website states that he holds a degree in economics from Northwestern University in the US and lives in Florida. He describes himself as a venture capital investor. Before acquiring OnlyFans he owned an adult webcam business. | Radvinsky has a low public profile, although his personal website states that he holds a degree in economics from Northwestern University in the US and lives in Florida. He describes himself as a venture capital investor. Before acquiring OnlyFans he owned an adult webcam business. |
OnlyFans also noted in its accounts that it continued to invest in its trust and safety measures, amid tighter online safety rules in the UK. While the platform offers a variety of different content genres outside pornography, including sports and lifestyle, it has a strict 18+ age limit. | OnlyFans also noted in its accounts that it continued to invest in its trust and safety measures, amid tighter online safety rules in the UK. While the platform offers a variety of different content genres outside pornography, including sports and lifestyle, it has a strict 18+ age limit. |