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ScotRail to replace controversial AI voice on trains | ScotRail to replace controversial AI voice on trains |
(about 11 hours later) | |
A marketing image of the AI voice "Iona" that is used on ScotRail trains | A marketing image of the AI voice "Iona" that is used on ScotRail trains |
ScotRail is set to replace a controversial AI voice on trains, after criticism from a professional voiceover artist. | ScotRail is set to replace a controversial AI voice on trains, after criticism from a professional voiceover artist. |
Gayanne Potter's Scottish accent was used to teach station announcer "Iona", but she said it was a surprise to hear a "dreadful" robotic version of herself. | Gayanne Potter's Scottish accent was used to teach station announcer "Iona", but she said it was a surprise to hear a "dreadful" robotic version of herself. |
ScotRail introduced the voice, provided by Swedish tech firm ReadSpeaker, in May to replace pre-recorded human announcements on some services. | |
Transport Scotland said the rail operator now intended to introduce an alternative voice "as soon as practicable". | Transport Scotland said the rail operator now intended to introduce an alternative voice "as soon as practicable". |
ScotRail has not confirmed if this will be a human recording or another AI-trained voice. | ScotRail has not confirmed if this will be a human recording or another AI-trained voice. |
Ms Potter had urged ScotRail to scrap Iona and told BBC Scotland News that her voice was being used as an AI clone without her consent. | Ms Potter had urged ScotRail to scrap Iona and told BBC Scotland News that her voice was being used as an AI clone without her consent. |
She said: "It's hard enough for people in the creative industry to sustain careers, but to be competing with a robotic version of yourself adds insult to injury." | She said: "It's hard enough for people in the creative industry to sustain careers, but to be competing with a robotic version of yourself adds insult to injury." |
Gayanne Potter says her voice was used to train ScotRail's robotic announcer Iona | Gayanne Potter says her voice was used to train ScotRail's robotic announcer Iona |
Some passengers had also criticised the voice, writing on social media that it sounded "weird" and "unnatural". | Some passengers had also criticised the voice, writing on social media that it sounded "weird" and "unnatural". |
ScotRail previously said it had no plans to replace Iona and said passengers would get used to it over time. | ScotRail previously said it had no plans to replace Iona and said passengers would get used to it over time. |
But as reported by the Mail on Sunday, Transport Scotland said ScotRail was now working to replace Iona. | But as reported by the Mail on Sunday, Transport Scotland said ScotRail was now working to replace Iona. |
A spokesperson said: "This issue was raised directly with ministers, both in correspondence and in parliament. | A spokesperson said: "This issue was raised directly with ministers, both in correspondence and in parliament. |
"Our understanding is that ScotRail is working to make changes to the system, and this includes implementing an alternative 'voice' as soon as practicable. | "Our understanding is that ScotRail is working to make changes to the system, and this includes implementing an alternative 'voice' as soon as practicable. |
"As artificial intelligence continues to evolve, Scotland remains committed to leading AI development in a way that is ethical, inclusive, and trustworthy." | "As artificial intelligence continues to evolve, Scotland remains committed to leading AI development in a way that is ethical, inclusive, and trustworthy." |
ScotRail previously said it would not replace the AI voice on its trains | ScotRail previously said it would not replace the AI voice on its trains |
Gayanne Potter has been involved in an ongoing dispute with ReadSpeaker over her voice recording work for Iona. | Gayanne Potter has been involved in an ongoing dispute with ReadSpeaker over her voice recording work for Iona. |
ReadSpeaker's technology uses AI learning to emulate an accent or language from recordings. | ReadSpeaker's technology uses AI learning to emulate an accent or language from recordings. |
Using a text-to-speech system, users can type anything and Iona will speak it out loud in a Scottish accent. | Using a text-to-speech system, users can type anything and Iona will speak it out loud in a Scottish accent. |
Iona is depicted in marketing imagery as a red haired woman in a Scottish landscape. | Iona is depicted in marketing imagery as a red haired woman in a Scottish landscape. |
Ms Potter said she provided recordings in 2021, but believed it would be used for accessibility and e-learning software rather than wider commercial purposes. | Ms Potter said she provided recordings in 2021, but believed it would be used for accessibility and e-learning software rather than wider commercial purposes. |
Readspeaker said it was aware of her concerns and had "comprehensively addressed these with Ms Potter's legal representative several times in the past". | Readspeaker said it was aware of her concerns and had "comprehensively addressed these with Ms Potter's legal representative several times in the past". |
Listen to Gayanne Potter and the new AI voice Iona read train announcements | Listen to Gayanne Potter and the new AI voice Iona read train announcements |
After the BBC published the story in May, Ms Potter asked ScotRail to remove the Iona announcements. | After the BBC published the story in May, Ms Potter asked ScotRail to remove the Iona announcements. |
She said: "After the years that I've gone through to try to have my data removed - it's still being used. | She said: "After the years that I've gone through to try to have my data removed - it's still being used. |
"They don't realise it's actually a real person who's been put through a dreadful voice app." | "They don't realise it's actually a real person who's been put through a dreadful voice app." |
Trade union Equity, which represents creative industry workers, has said growing adoption of AI technology was "a real concern". | Trade union Equity, which represents creative industry workers, has said growing adoption of AI technology was "a real concern". |
ScotRail declined to give details on when the voice would be removed, but said it was "continuing to work with ReadSpeaker on the matter". | ScotRail declined to give details on when the voice would be removed, but said it was "continuing to work with ReadSpeaker on the matter". |
A spokesperson added: "While there is no update at present, we do expect to be able to provide a further update in the coming weeks." | A spokesperson added: "While there is no update at present, we do expect to be able to provide a further update in the coming weeks." |
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