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| Parade reversed for US audience | |
| (about 10 hours later) | |
| London's 24th New Year's Day parade will march the usual route in reverse to appease US television broadcasters, organisers have said. | London's 24th New Year's Day parade will march the usual route in reverse to appease US television broadcasters, organisers have said. |
| The reverse route will give the American audience the best views of the capital's landmarks, such as Big Ben and down the The Mall. | |
| The annual parade is popular in the US and an estimated 100 million viewers are expected to tune in. | The annual parade is popular in the US and an estimated 100 million viewers are expected to tune in. |
| Last year nearly 4,000 Americans took part, representing 24 different bands. | Last year nearly 4,000 Americans took part, representing 24 different bands. |
| Executive director Bob Bone said: "Each year we act as a fantastic shop window for our city, but we wanted to make doubly sure that London looks at its very best. | Executive director Bob Bone said: "Each year we act as a fantastic shop window for our city, but we wanted to make doubly sure that London looks at its very best. |
| "We made the change to get even better camera angles for our multinational satellite transmission." | "We made the change to get even better camera angles for our multinational satellite transmission." |
| More than 10,000 performers representing 20 countries around the world will assemble for the 2010 parade. | More than 10,000 performers representing 20 countries around the world will assemble for the 2010 parade. |
| The parade starts at noon on News Year's Day after a goodwill message from the Queen has been read out to the crowd. | The parade starts at noon on News Year's Day after a goodwill message from the Queen has been read out to the crowd. |