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Gillette to 'limit' Woods' role | Gillette to 'limit' Woods' role |
(10 minutes later) | |
Gillette has become the first major sponsor of Tiger Woods to distance itself from the golf star after the storm over his private life. | Gillette has become the first major sponsor of Tiger Woods to distance itself from the golf star after the storm over his private life. |
It said it would limit Woods' role in its marketing while the champion took time off to repair his personal life. | It said it would limit Woods' role in its marketing while the champion took time off to repair his personal life. |
The golfer has announced he is taking an indefinite break from professional golf to tackle his problems. | The golfer has announced he is taking an indefinite break from professional golf to tackle his problems. |
In a statement released on his website, he admitted to "infidelity", after weeks of press speculation. | In a statement released on his website, he admitted to "infidelity", after weeks of press speculation. |
Woods promotes brands ranging from AT&T to Nike, an array of endorsements which helped him become the first sports star to earn $1bn (£0.6bn), the Associated Press reports. | |
Nike said late on Friday it supported his decision to withdraw from professional golf while AT&T said it was evaluating its relationship with Woods. | |
The golfer will be phased out from Gillette's television and print advertising, and from public appearances and other efforts linking the two entities together, said Gillette spokesman Damon Jones. | |
"This is supporting his desire to step out of the public eye and we're going to support him by helping him to take a lower profile," he added. | |
Gillette has had a contract with Woods since 2007. Details of its value and length were not being made public immediately. | |
According to the research firm Nielsen Co, Tiger Woods has not been seen in a prime-time television commercial since a Gillette ad on 29 November. |