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Woods loses key sponsorship deal Woods loses key sponsorship deal
(10 minutes later)
The giant management consultancy firm Accenture has cut its sponsorship of Tiger Woods, saying the golfer is "no longer the right representative".The giant management consultancy firm Accenture has cut its sponsorship of Tiger Woods, saying the golfer is "no longer the right representative".
Woods has been engulfed in a media storm since a disturbance outside his house two weeks ago. He has since admitted being unfaithful to his wife.Woods has been engulfed in a media storm since a disturbance outside his house two weeks ago. He has since admitted being unfaithful to his wife.
Woods is taking an indefinite break from golf to try to save his marriage.Woods is taking an indefinite break from golf to try to save his marriage.
Accenture is the second sponsor to react to the news. Gillette has already said it would cut back Woods' role.Accenture is the second sponsor to react to the news. Gillette has already said it would cut back Woods' role.
"For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course have been a powerful metaphor for business success in Accenture's advertising," the company said in a statement.
"However, given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising.
Accenture said that "it wishes only the best for Tiger Woods and his family".