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Tag Heuer 'to drop Woods image' Tag Heuer 'to drop Woods image'
(10 minutes later)
Swiss watch maker Tag Heuer is to drop golfer Tiger Woods's image from its US advertising campaigns for the foreseeable future, a Swiss paper says.Swiss watch maker Tag Heuer is to drop golfer Tiger Woods's image from its US advertising campaigns for the foreseeable future, a Swiss paper says.
The company acted following "recent events" surrounding the sportsman, chief executive Jean-Christophe Babin told the Swiss daily Le Matin.The company acted following "recent events" surrounding the sportsman, chief executive Jean-Christophe Babin told the Swiss daily Le Matin.
Woods has been engulfed in a media storm since a disturbance outside his house three weeks ago.Woods has been engulfed in a media storm since a disturbance outside his house three weeks ago.
He has since admitted being unfaithful to his wife.He has since admitted being unfaithful to his wife.
Tag Heuer is the third sponsor to react to the news.Tag Heuer is the third sponsor to react to the news.
Management consultancy firm Accenture and shaving products giant Gillette have already said they will cut back Woods's role.Management consultancy firm Accenture and shaving products giant Gillette have already said they will cut back Woods's role.
"We recognise Tiger Woods as a great sportsman but we have to take account of the sensitivity of some consumers in relation to recent events," the newspaper's website quoted Mr Babin as saying."We recognise Tiger Woods as a great sportsman but we have to take account of the sensitivity of some consumers in relation to recent events," the newspaper's website quoted Mr Babin as saying.
Le Matin said Tag Heuer would continue to support Woods's charitable foundation but would use other well known figures in its US adverts, such as actor Leonardo Di Caprio. Le Matin said Tag Heuer would continue to support Woods's charitable foundation but would use other well known figures to advertise its brand in the US, such as actor Leonardo Di Caprio.
Nike, Woods's biggest sponsor, has said it will stick with the golfer.
Woods is currently on an indefinite break from golf to try to repair the damage to his family life.Woods is currently on an indefinite break from golf to try to repair the damage to his family life.