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Jones named Big Brother favourite Big Brother pulls in 5.8m viewers
(about 2 hours later)
The opening show of the last series of Channel 4's Celebrity Big Brother drew Monday evening's biggest TV audience, with 5.8m viewers.
It beat last year's launch show, which attracted an audience of 5.6m.
The reality TV programme also beat BBC One's Wallander, starring Kenneth Branagh, which aired at the same time and was watched by 5.4m viewers.
Vinnie Jones is favourite to win the last series of Celebrity Big Brother, according to bookmaker Ladbrokes.Vinnie Jones is favourite to win the last series of Celebrity Big Brother, according to bookmaker Ladbrokes.
The footballer-turned-actor, one of 11 celebrities to enter the Big Brother house on Sunday night, has been made 5/2 favourite to win the show.The footballer-turned-actor, one of 11 celebrities to enter the Big Brother house on Sunday night, has been made 5/2 favourite to win the show.
Others housemates include actor Stephen Baldwin, actress Stephanie Beacham and former Hollywood madam Heidi Fleiss.Others housemates include actor Stephen Baldwin, actress Stephanie Beacham and former Hollywood madam Heidi Fleiss.
Meet the housemates
The music world is represented by rap star Lady Sovereign, singers Sisqo and Dane Bowers and Swedish DJ Basshunter.The music world is represented by rap star Lady Sovereign, singers Sisqo and Dane Bowers and Swedish DJ Basshunter.
Cage fighter Alex Reid, glamour model Nicola T and Ekaterina Ivanova - the ex-girlfriend of Rolling Stones member Ronnie Wood - complete the line-up.Cage fighter Alex Reid, glamour model Nicola T and Ekaterina Ivanova - the ex-girlfriend of Rolling Stones member Ronnie Wood - complete the line-up.
Reid and Bowers are linked by their association with glamour model Katie Price, also known as Jordan. Reid and Bowers, former member of boyband Another Level, are linked by their association with glamour model Katie Price, also known as Jordan.
Meet the housemates
It was widely reported that the pair came to blows at a New Year's Eve party held by Price.
Reid denied the incident as he entered the house, telling presenter Davina McCall "what you read isn't true".
But his comments appeared to be contradicted when Bowers arrived with a cut above his right eye.
Bowers, a former member of boyband Another Level, told housemates he got the cut a couple of days ago but did not elaborate.
Dire consequencesDire consequences
Minutes after arriving in the house, the celebrities were handed their first task.Minutes after arriving in the house, the celebrities were handed their first task.
It was revealed that a Mini had been parked in the garden and the contestants were invited to see how many of their number could squeeze inside.It was revealed that a Mini had been parked in the garden and the contestants were invited to see how many of their number could squeeze inside.
The celebrities were warned that anyone who was not inside the car within five minutes would face dire consequences.The celebrities were warned that anyone who was not inside the car within five minutes would face dire consequences.
But the task was successfully completed with time to spare.But the task was successfully completed with time to spare.
In pictures: Big Brother houseIn pictures: Big Brother house
Jones is believed to be the highest paid housemate, with some news outlets claiming he is being paid £350,000 for taking part. Ladbrokes spokesman David Williams called former Wimbledon footballer Jones "the perfect Big Brother star".
Ladbrokes spokesman, David Williams called the former Wimbledon footballer "the perfect Big Brother star".
"He's got attitude, personality and is likely to shake the house to its foundations," he added."He's got attitude, personality and is likely to shake the house to its foundations," he added.
The bookmaker gives Bowers, Baldwin and Basshunter - real name Jonas Erik Altberg - 7/1 odds. The bookmaker gave Bowers, Baldwin and Basshunter - real name Jonas Erik Altberg - 7/1 odds.
The celebrity series will be followed in the summer by the 11th, and final, instalment of the main Big Brother show.The celebrity series will be followed in the summer by the 11th, and final, instalment of the main Big Brother show.
A portion of proceeds from viewers' votes this year will be donated to the Comic Relief charity, benefactor of the first Celebrity Big Brother series.A portion of proceeds from viewers' votes this year will be donated to the Comic Relief charity, benefactor of the first Celebrity Big Brother series.