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KFC advertisement sparks race row | KFC advertisement sparks race row |
(40 minutes later) | |
The Australian arm of the fast food chain Kentucky Fried Chicken has had to withdraw an advertisement after accusations of racial insensitivity. | The Australian arm of the fast food chain Kentucky Fried Chicken has had to withdraw an advertisement after accusations of racial insensitivity. |
It showed a white cricket fan trying to pacify a group of rowdy West Indian fans by handing around fried chicken. | It showed a white cricket fan trying to pacify a group of rowdy West Indian fans by handing around fried chicken. |
When the advertisement reached America via the internet there were complaints. | When the advertisement reached America via the internet there were complaints. |
It was accused of reinforcing a derogatory racial stereotype linking blacks in the American deep south with a love of fried food. | It was accused of reinforcing a derogatory racial stereotype linking blacks in the American deep south with a love of fried food. |
The advertisement from Kentucky Fried Chicken features a white cricket fan dressed in the green and gold of the Australian team surrounded by a group of West Indian supporters, who are dancing and singing to a calypso beat. | The advertisement from Kentucky Fried Chicken features a white cricket fan dressed in the green and gold of the Australian team surrounded by a group of West Indian supporters, who are dancing and singing to a calypso beat. |
He decides to quieten them down by handing around a bucket of fried chicken. | He decides to quieten them down by handing around a bucket of fried chicken. |
Picked up by the American media, the advertisement immediately stirred controversy, because it was alleged to have perpetuated the racial stereotype that black people eat a lot of fried chicken. | |
The fast food chain's head office in America said it was withdrawing the advertisement, and apologised for what it called "any misrepresentation" which might have caused offense. | The fast food chain's head office in America said it was withdrawing the advertisement, and apologised for what it called "any misrepresentation" which might have caused offense. |
It is the second time in three months that something broadcast in Australia has caused a racial stir in America. | It is the second time in three months that something broadcast in Australia has caused a racial stir in America. |
The last flare-up was over an entertainment show on the Australian network Channel Nine in which a group of singers appeared with blacked up faces to impersonate the Jackson Five. | The last flare-up was over an entertainment show on the Australian network Channel Nine in which a group of singers appeared with blacked up faces to impersonate the Jackson Five. |