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GM ends car loans for Tiger Woods | |
(5 days later) | |
Carmaking giant General Motors (GM) has said an arrangement that allowed troubled golf star Tiger Woods free access to its vehicles is over. | Carmaking giant General Motors (GM) has said an arrangement that allowed troubled golf star Tiger Woods free access to its vehicles is over. |
The world's number one golfer had an endorsement contract with GM's Buick brand, but that ended in 2008. | The world's number one golfer had an endorsement contract with GM's Buick brand, but that ended in 2008. |
However, an arrangement remained that allowed him to keep several GM motors on loan. A company spokesman has now said the deal ended at the end of 2009. | However, an arrangement remained that allowed him to keep several GM motors on loan. A company spokesman has now said the deal ended at the end of 2009. |
Woods has lost a number of endorsements since crashing his car on 27 November. | Woods has lost a number of endorsements since crashing his car on 27 November. |
A GM spokesman said the loan arrangement had previously been scheduled to end on 31 December. | A GM spokesman said the loan arrangement had previously been scheduled to end on 31 December. |
Time off | Time off |
Woods has been engulfed in a media whirlwind since the incident disturbance outside his Florida home. | Woods has been engulfed in a media whirlwind since the incident disturbance outside his Florida home. |
He has since admitted being unfaithful to his wife, and is taking a break from professional golf. | He has since admitted being unfaithful to his wife, and is taking a break from professional golf. |
On 12 December Gillette became the first major sponsor of Tiger Woods to distance itself from the golf star after the storm over his private life. | On 12 December Gillette became the first major sponsor of Tiger Woods to distance itself from the golf star after the storm over his private life. |
It said it would limit Woods's role in its marketing while he took time off to repair his personal life. | It said it would limit Woods's role in its marketing while he took time off to repair his personal life. |
Two days later the giant management consultancy firm Accenture ended its sponsorship with Woods, saying the golfer was "no longer the right representative". | Two days later the giant management consultancy firm Accenture ended its sponsorship with Woods, saying the golfer was "no longer the right representative". |
Nike support | Nike support |
On 31 December telecoms giant AT&T said it would no longer sponsor Woods, but gave no reason for its decision. | On 31 December telecoms giant AT&T said it would no longer sponsor Woods, but gave no reason for its decision. |
Apart from AT&T, Accenture and razor maker Gillette, the watchmaker Tag Heuer has scaled down its use of the star. | |
Separately, soft drink brand Gatorade dropped a Tiger Woods-endorsed product but said its decision was not made in relation to revelations about the golfer's private life, but "several months" before the golfer's troubles. | |
A recent University of California study suggested the total economic damage of the Tiger Woods affair to all involved parties could amount to as much as $12bn. | A recent University of California study suggested the total economic damage of the Tiger Woods affair to all involved parties could amount to as much as $12bn. |
But sports equipment giant Nike, which pays Woods a reported $40m a year, has given its support. | But sports equipment giant Nike, which pays Woods a reported $40m a year, has given its support. |
Meanwhile, electronic game maker Electronic Arts is is to go ahead with plans to roll out an online game featuring the golfer. | Meanwhile, electronic game maker Electronic Arts is is to go ahead with plans to roll out an online game featuring the golfer. |
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