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Baby cup maker in administration Baby cup maker in administration
(about 6 hours later)
A baby cup manufacturer in Cardiff has gone into administration, making most of its workforce of 33 redundant.A baby cup manufacturer in Cardiff has gone into administration, making most of its workforce of 33 redundant.
Amadeus Associates International is based in Llandaff North and was once listed as Wales's fastest growing firm.Amadeus Associates International is based in Llandaff North and was once listed as Wales's fastest growing firm.
The business makes a range of cups and bowls for babies and toddlers and the retail downturn has been blamed.The business makes a range of cups and bowls for babies and toddlers and the retail downturn has been blamed.
Administrators Grant Thornton said they were "working closely with a new management team" to secure its future but 26 jobs have been lost immediately.Administrators Grant Thornton said they were "working closely with a new management team" to secure its future but 26 jobs have been lost immediately.
The company is best known for the Anyway Up cup, which has sold 35 million worldwide, the 360º and Cow cups and its Always Learning range.The company is best known for the Anyway Up cup, which has sold 35 million worldwide, the 360º and Cow cups and its Always Learning range.
'Major issue''Major issue'
It took over from founders of the business, V & A Marketing Ltd, four years ago.It took over from founders of the business, V & A Marketing Ltd, four years ago.
Alistair Wardell, Grant Thornton partner, said: "This company manufactures a highly regarded range of products but the retail downturn has been a major issue for the business in recent months.Alistair Wardell, Grant Thornton partner, said: "This company manufactures a highly regarded range of products but the retail downturn has been a major issue for the business in recent months.
"While we are in discussion with a number of interested parties, we are also appealing to possible investors to contact us immediately if they are interested in acquiring a well-established business with a number of key licensing agreements in place.""While we are in discussion with a number of interested parties, we are also appealing to possible investors to contact us immediately if they are interested in acquiring a well-established business with a number of key licensing agreements in place."
The administrators said the firm makes 'a highly regarded' product range
Only last March, the company announced plans to expand over the next three years, increasing turnover to £5m a year and nearly doubling the workforce.Only last March, the company announced plans to expand over the next three years, increasing turnover to £5m a year and nearly doubling the workforce.
The firm's investment and export plans, centred around its 360º cup, was being supported by the Welsh Assembly Government's investment arm Finance Wales and International Business Wales.The firm's investment and export plans, centred around its 360º cup, was being supported by the Welsh Assembly Government's investment arm Finance Wales and International Business Wales.
The company, making non-spill drinking cup for babies and infants, was set up in 1988 and its products were included on the Millennium Products list compiled by the Design Council.The company, making non-spill drinking cup for babies and infants, was set up in 1988 and its products were included on the Millennium Products list compiled by the Design Council.
It was one of the fastest growing firm in the 1990s, coming top of the Wales Fast Growth Fifty at the end of the decade.It was one of the fastest growing firm in the 1990s, coming top of the Wales Fast Growth Fifty at the end of the decade.
Its turnover increased by 924% in three years, with the number of workers increasing from just six to more than 100 by 1999.Its turnover increased by 924% in three years, with the number of workers increasing from just six to more than 100 by 1999.