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Tesco signs film-making venture | Tesco signs film-making venture |
(about 2 hours later) | |
Tesco has formed a joint venture to make films of books by best-selling authors, starting with Jackie Collins. | Tesco has formed a joint venture to make films of books by best-selling authors, starting with Jackie Collins. |
The supermarket group has joined forces with US media firm Amber Entertainment to produce straight-to-DVD movies that it will initially sell exclusively. | |
The first film under the partnership, an adaptation of Ms Collins' Paris Connections, is currently being shot. | The first film under the partnership, an adaptation of Ms Collins' Paris Connections, is currently being shot. |
Tesco said it would focus solely on marketing and sales, with no involvement in the creative process. | Tesco said it would focus solely on marketing and sales, with no involvement in the creative process. |
It's an innovative idea to partner with Tesco, and gives the consumer something exclusive Jackie Collins | It's an innovative idea to partner with Tesco, and gives the consumer something exclusive Jackie Collins |
"This ground-breaking relationship with Amber Entertainment is a significant development for Tesco and the first of its kind for the industry," said Tesco entertainment director Rob Salter. | "This ground-breaking relationship with Amber Entertainment is a significant development for Tesco and the first of its kind for the industry," said Tesco entertainment director Rob Salter. |
"Through this partnership we will be able to offer our customers an exclusive window to own a first-run film from a range of well-known authors." | "Through this partnership we will be able to offer our customers an exclusive window to own a first-run film from a range of well-known authors." |
Other best-selling authors currently in talks over Tesco releases include Philip Pullman, Judy Blume, Dick and Felix Francis, Karin Slaughter, Jacqueline Wilson and Anne Perry. | Other best-selling authors currently in talks over Tesco releases include Philip Pullman, Judy Blume, Dick and Felix Francis, Karin Slaughter, Jacqueline Wilson and Anne Perry. |
Ms Collins said she loved "the concept of creating quality DVDs that I know my readers will enjoy". | Ms Collins said she loved "the concept of creating quality DVDs that I know my readers will enjoy". |
"It's an innovative idea to partner with Tesco, and gives the consumer something exclusive," she added. | "It's an innovative idea to partner with Tesco, and gives the consumer something exclusive," she added. |
The development is Tesco's latest move into the home entertainment market. | The development is Tesco's latest move into the home entertainment market. |
In November, it gained the exclusive rights to release a Christmas DVD special of the Madagascar series of animated films. | In November, it gained the exclusive rights to release a Christmas DVD special of the Madagascar series of animated films. |