This article is from the source 'bbc' and was first published or seen on . It will not be checked again for changes.
You can find the current article at its original source at http://news.bbc.co.uk/go/rss/-/1/hi/business/8479912.stm
The article has changed 4 times. There is an RSS feed of changes available.
| Version 2 | Version 3 |
|---|---|
| Apple sees profits increase 50% | Apple sees profits increase 50% |
| (1 day later) | |
| Apple has announced a 50% increase in profits after seeing a bumper Christmas period, in which sales of iPhones doubled from a year ago. | Apple has announced a 50% increase in profits after seeing a bumper Christmas period, in which sales of iPhones doubled from a year ago. |
| Net income rose to $3.38bn (£2.08bn) in the three months to 26 December, from the $2.26bn it made the previous year. | Net income rose to $3.38bn (£2.08bn) in the three months to 26 December, from the $2.26bn it made the previous year. |
| Apple said it sold 8.7 million iPhones in the quarter. Sales of Macs also rose 33%, although iPod sales fell by 8%. | Apple said it sold 8.7 million iPhones in the quarter. Sales of Macs also rose 33%, although iPod sales fell by 8%. |
| But the results were boosted by a new accounting standard that records revenue at the point of sale. | |
| Previously, revenue was deferred over the life of products. | |
| On Wednesday, the firm will announce a new product, widely expected to be a touch-screen "tablet" computer. | On Wednesday, the firm will announce a new product, widely expected to be a touch-screen "tablet" computer. |
| The company has previously used January launches to unveil products including the iPhone and the MacBook Air. | The company has previously used January launches to unveil products including the iPhone and the MacBook Air. |
| Apple shares rose $5.33, or 2.7%, to close at $203.08 in New York before the results came out. | Apple shares rose $5.33, or 2.7%, to close at $203.08 in New York before the results came out. |
| In extended trading the shares rose a further $1.28 to $204.36. | In extended trading the shares rose a further $1.28 to $204.36. |
| 'Phenomenal sales' | 'Phenomenal sales' |
| Sales in the first quarter rose to $15.7bn from $11.9bn in the same period a year ago. | Sales in the first quarter rose to $15.7bn from $11.9bn in the same period a year ago. |
| The new products we are planning to release this year are very strong, starting this week with a major new product that we're really excited about Steve Jobs, Apple chief executive | The new products we are planning to release this year are very strong, starting this week with a major new product that we're really excited about Steve Jobs, Apple chief executive |
| Sales of the iPhone were boosted by its roll-out in China, the world's biggest mobile phone market. | Sales of the iPhone were boosted by its roll-out in China, the world's biggest mobile phone market. |
| Mac sales rose to 3.36 million during the quarter while sales of iPods fell to 21 million. | Mac sales rose to 3.36 million during the quarter while sales of iPods fell to 21 million. |
| Analysts were impressed with the results. | Analysts were impressed with the results. |
| "It was a very good quarter, as expected. It's a continued sign that Apple has great products that consumers want despite this recession," commented Daniel Ernst from Hudson Square Research. | "It was a very good quarter, as expected. It's a continued sign that Apple has great products that consumers want despite this recession," commented Daniel Ernst from Hudson Square Research. |
| "Mac sales were phenomenal as well... Macs continue to gain share and what's interesting is that it only has 3.6% share globally so there's a lot of headroom." | "Mac sales were phenomenal as well... Macs continue to gain share and what's interesting is that it only has 3.6% share globally so there's a lot of headroom." |
| Apple forecast sales for the current quarter of between $11bn and $11.4bn. | Apple forecast sales for the current quarter of between $11bn and $11.4bn. |
| "The new products we are planning to release this year are very strong, starting this week with a major new product that we're really excited about," said Apple chief executive Steve Jobs. | "The new products we are planning to release this year are very strong, starting this week with a major new product that we're really excited about," said Apple chief executive Steve Jobs. |
| Earlier this month, Microsoft and HP unveiled a touchscreen slate computer, ahead of Apple's much rumoured device launch. | Earlier this month, Microsoft and HP unveiled a touchscreen slate computer, ahead of Apple's much rumoured device launch. |