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| Version 1 | Version 2 |
|---|---|
| Ban on Baby P killer Peta poster | Ban on Baby P killer Peta poster |
| (about 1 hour later) | |
| A poster on animal cruelty showing the killer of Baby Peter has been banned by the Advertising Standards Authority. | A poster on animal cruelty showing the killer of Baby Peter has been banned by the Advertising Standards Authority. |
| The People for the Ethical Treatment of Animals (Peta) poster featured an image of Steven Barker and said animal abusers were also violent to people. | The People for the Ethical Treatment of Animals (Peta) poster featured an image of Steven Barker and said animal abusers were also violent to people. |
| The poster appeared on a billboard in Haringey, north London, where 17-month-old Peter lived and died in 2007. | |
| The watchdog ruled that Barker's picture was used in a "shocking way merely to attract attention". | The watchdog ruled that Barker's picture was used in a "shocking way merely to attract attention". |
| The text below the image of Barker read: "Steven Barker: Animal Abuser, Baby Abuser, Rapist. People who are violent towards animals rarely stop there." | The text below the image of Barker read: "Steven Barker: Animal Abuser, Baby Abuser, Rapist. People who are violent towards animals rarely stop there." |
| 'Poster exploitative' | 'Poster exploitative' |
| Residents in Haringey complained that the poster was "offensive and distressing". | Residents in Haringey complained that the poster was "offensive and distressing". |
| Peta stated studies linking animal cruelty to further violent crimes to defend their use of the poster. | Peta stated studies linking animal cruelty to further violent crimes to defend their use of the poster. |
| But the Advertising Standards Authority upheld the grievance. | But the Advertising Standards Authority upheld the grievance. |
| It said: "We noted that, although Baby P died in August 2007, his death was a high-profile, emotive case which continued to get extensive press coverage. | It said: "We noted that, although Baby P died in August 2007, his death was a high-profile, emotive case which continued to get extensive press coverage. |
| Baby P's mother and her boyfriend were jailed over his killing | Baby P's mother and her boyfriend were jailed over his killing |
| "We acknowledged that some people might therefore find the reference to the Baby P case in the poster exploitative. | "We acknowledged that some people might therefore find the reference to the Baby P case in the poster exploitative. |
| "We considered that the claim and image used in the ad had been used in a shocking way merely to attract attention and that the reason did not justify the means in this case. | "We considered that the claim and image used in the ad had been used in a shocking way merely to attract attention and that the reason did not justify the means in this case. |
| "We therefore also considered that the ad was likely to cause serious offence and distress to some people." | "We therefore also considered that the ad was likely to cause serious offence and distress to some people." |
| Following the ruling Peta spokesperson Poorva Joshipura said: "Cruelty to animals and children is inherently shocking, and in creating the ad we hoped to prevent other children and animals from suffering the kind of shocking abuse that Baby P and Mr Barker's animal victims suffered. | Following the ruling Peta spokesperson Poorva Joshipura said: "Cruelty to animals and children is inherently shocking, and in creating the ad we hoped to prevent other children and animals from suffering the kind of shocking abuse that Baby P and Mr Barker's animal victims suffered. |
| "It is imperative that any community faced with animal abuse take measures to stem the violence before more children and animals are attacked or killed." | "It is imperative that any community faced with animal abuse take measures to stem the violence before more children and animals are attacked or killed." |
| Baby Peter's mother Tracey Connelly, 28, her boyfriend Barker, 33, and lodger Jason Owen, 37, of Bromley, were jailed after being found guilty of causing or allowing the child's death. | Baby Peter's mother Tracey Connelly, 28, her boyfriend Barker, 33, and lodger Jason Owen, 37, of Bromley, were jailed after being found guilty of causing or allowing the child's death. |
| As a child, Barker had tortured guinea pigs and frogs. | As a child, Barker had tortured guinea pigs and frogs. |