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Labour Corrie star calls banned Labour Corrie star calls banned
(20 minutes later)
The Labour Party breached privacy regulations by using automated phone calls to nearly 500,000 people, the information commissioner has said.The Labour Party breached privacy regulations by using automated phone calls to nearly 500,000 people, the information commissioner has said.
The party first used the messages, featuring Coronation Street's Vera Duckworth, Liz Dawn, in 2007 without getting the consent of people called.The party first used the messages, featuring Coronation Street's Vera Duckworth, Liz Dawn, in 2007 without getting the consent of people called.
Someone complained and Labour was told to stop using the message - but further complaints were received in 2009.Someone complained and Labour was told to stop using the message - but further complaints were received in 2009.
An enforcement notice has been served on Labour to stop making the calls.An enforcement notice has been served on Labour to stop making the calls.
The commissioner said Labour had breached privacy and electronic communication regulations that ban the use of automated direct marketing calls to anyone who has not consented to receive them.The commissioner said Labour had breached privacy and electronic communication regulations that ban the use of automated direct marketing calls to anyone who has not consented to receive them.
'Robocalling''Robocalling'
Labour has 28 days to appeal - failing to comply with an enforcement notice could lead to a prosecution.Labour has 28 days to appeal - failing to comply with an enforcement notice could lead to a prosecution.
The Conservatives, Liberal Democrats and Scottish National Party have all had similar notices served over the use of automated phone calls - nicknamed "robocalling" in the US.The Conservatives, Liberal Democrats and Scottish National Party have all had similar notices served over the use of automated phone calls - nicknamed "robocalling" in the US.
Someone who received a Labour call in July 2007 - the month after Gordon Brown became Prime Minister - complained to the information commissioner.Someone who received a Labour call in July 2007 - the month after Gordon Brown became Prime Minister - complained to the information commissioner.
The fact that the calls were targeted at what were believed to be Labour-supporting areas confirmed our view that they were designed to promote the Labour Party's electoral cause by encouraging Labour supporters to vote David SmithDeputy information commissionerThe fact that the calls were targeted at what were believed to be Labour-supporting areas confirmed our view that they were designed to promote the Labour Party's electoral cause by encouraging Labour supporters to vote David SmithDeputy information commissioner
The commissioner warned the party it amounted to direct marketing. Labour agreed to stop making the calls or using the Liz Dawn script, or anything similar.The commissioner warned the party it amounted to direct marketing. Labour agreed to stop making the calls or using the Liz Dawn script, or anything similar.
But in June 2009 more complaints were received - including from the SNP, which had been criticised over its own automated calls using the voice of Sir Sean Connery.But in June 2009 more complaints were received - including from the SNP, which had been criticised over its own automated calls using the voice of Sir Sean Connery.
A recorded message featuring Liz Dawn's voice had again been used, this time to urge about 495,000 people in areas with strong Labour support to vote in local and European elections.A recorded message featuring Liz Dawn's voice had again been used, this time to urge about 495,000 people in areas with strong Labour support to vote in local and European elections.
Deputy information commissioner David Smith said guidance had previously been issued to all the major parties that promoting political parties counted as direct marketing.Deputy information commissioner David Smith said guidance had previously been issued to all the major parties that promoting political parties counted as direct marketing.
He added: "The fact that the calls were targeted at what were believed to be Labour-supporting areas confirmed our view that they were designed to promote the Labour Party's electoral cause by encouraging Labour supporters to vote.He added: "The fact that the calls were targeted at what were believed to be Labour-supporting areas confirmed our view that they were designed to promote the Labour Party's electoral cause by encouraging Labour supporters to vote.
"Automated calls can cause annoyance and disruption which is why it is so important for organisations making such calls to gain the consent of individuals.""Automated calls can cause annoyance and disruption which is why it is so important for organisations making such calls to gain the consent of individuals."
Liz Dawn, a longstanding Labour Party supporter, left Coronation Street in 2008 after 34 years of playing Vera Duckworth, one of the ITV1 soap opera's most popular characters.