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| Gordon Brown chat attracts 4.2m | Gordon Brown chat attracts 4.2m |
| (10 minutes later) | |
| Piers Morgan's celebrity-style interview with Prime Minister Gordon Brown was watched by 4.2 million viewers on ITV1 on Sunday night. | Piers Morgan's celebrity-style interview with Prime Minister Gordon Brown was watched by 4.2 million viewers on ITV1 on Sunday night. |
| During the show, Mr Brown spoke openly about the death of his newborn daughter Jennifer, and the leadership deal that was struck with Tony Blair. | During the show, Mr Brown spoke openly about the death of his newborn daughter Jennifer, and the leadership deal that was struck with Tony Blair. |
| The audience peaked at 5.2 million at the start, slipping to 3.6 million. | |
| About 2.5 million watched Great British Journeys on BBC One during the same time slot. | About 2.5 million watched Great British Journeys on BBC One during the same time slot. |
| Dancing on Ice - The Skate Off, which preceded the Prime Minister's interview, attracted 7.4 million viewers on ITV1. | Dancing on Ice - The Skate Off, which preceded the Prime Minister's interview, attracted 7.4 million viewers on ITV1. |
| Piers Morgan's Life Stories usually features more celebrity-driven interviews, with previous guests including Katie Price, Sharon Osbourne and Dannii Minogue. | Piers Morgan's Life Stories usually features more celebrity-driven interviews, with previous guests including Katie Price, Sharon Osbourne and Dannii Minogue. |
| 'Open book' | |
| During his chat, Mr Brown talked about his family, including young son Fraser - who has cystic fibrosis. | During his chat, Mr Brown talked about his family, including young son Fraser - who has cystic fibrosis. |
| With his wife Sarah in the audience, the Prime Minister appeared close to tears when talking about Jennifer, who died just 10 days after she was born. | With his wife Sarah in the audience, the Prime Minister appeared close to tears when talking about Jennifer, who died just 10 days after she was born. |
| As an interview it stank Iain Dale, Tory blogger Read more reaction from around the web | |
| Asked if the interview was an attempt to grab votes with a general election weeks away, Mr Brown told BBC News: "I do think people have a right to know who you are, where you come from, what you are trying to achieve." | |
| He said was an "open book", adding: "If people have questions to ask me I will answer them." | |
| But he said he would continue to "guard" his sons from publicity, saying: "You will not see any photographs of my children." | |
| There are reports that the Conservative Party is in talks with ITV to secure a high-profile interview for David Cameron, although it is thought it will not be with Piers Morgan. | There are reports that the Conservative Party is in talks with ITV to secure a high-profile interview for David Cameron, although it is thought it will not be with Piers Morgan. |
| Asked about the Gordon Brown programme at a press conference, Mr Cameron said he had seen it and he thought it was a "good thing". | |
| "I think it is a thoroughly sensible thing to do. I am not sure Piers Morgan is going to be in line for a Pulitzer Prize in terms of the questioning but in terms of opening yourself up I think it's a good thing to do," said Mr Cameron. | "I think it is a thoroughly sensible thing to do. I am not sure Piers Morgan is going to be in line for a Pulitzer Prize in terms of the questioning but in terms of opening yourself up I think it's a good thing to do," said Mr Cameron. |