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| Gambling ads ban to be scrapped | Gambling ads ban to be scrapped |
| (about 6 hours later) | |
| A ban on TV and radio adverts for casinos, betting shops and online gambling sites is to be scrapped. | A ban on TV and radio adverts for casinos, betting shops and online gambling sites is to be scrapped. |
| The new rules will come into operation in September as part of the Gambling Act 2005. | The new rules will come into operation in September as part of the Gambling Act 2005. |
| Adverts will still be banned during shows aimed at under 18s - and anyone who appears to be under 25 cannot be shown gambling on TV or on radio. | |
| Minister for Sport Richard Caborn said the government would monitor the changes and step in if problems arose. | |
| Advertisers must stick to a code of practice. They must not, for example, depict gambling as a solution to debt. | Advertisers must stick to a code of practice. They must not, for example, depict gambling as a solution to debt. |
| Mr Caborn said the restrictions were needed to protect children and other vulnerable groups. | Mr Caborn said the restrictions were needed to protect children and other vulnerable groups. |
| Adverts must not show gamblers behaving in a way which is irresponsible or could lead to "financial, social or emotional harm". | Adverts must not show gamblers behaving in a way which is irresponsible or could lead to "financial, social or emotional harm". |
| And as with alcohol, anyone promoting gambling must not link it to sexual success or enhanced self-image. | And as with alcohol, anyone promoting gambling must not link it to sexual success or enhanced self-image. |
| We hope the outcome of these new standards will be to encourage people to see gambling as fun and entertaining rather than as a way of making your fortune Nicola Crewe-ReadGamCare | We hope the outcome of these new standards will be to encourage people to see gambling as fun and entertaining rather than as a way of making your fortune Nicola Crewe-ReadGamCare |
| Mr Caborn welcomed the new codes, saying: "They set out clearly what is and isn't acceptable advertising practice for all gambling operators, while making sure that the protection of children and vulnerable people is a central consideration of all advertising campaigns." | Mr Caborn welcomed the new codes, saying: "They set out clearly what is and isn't acceptable advertising practice for all gambling operators, while making sure that the protection of children and vulnerable people is a central consideration of all advertising campaigns." |
| He insisted that the government would monitor the reforms carefully and would step in if problems arose. | He insisted that the government would monitor the reforms carefully and would step in if problems arose. |
| "If they are insufficient to ensure proper public protection, the government will consider using its additional powers to impose further restrictions," Mr Caborn said. | "If they are insufficient to ensure proper public protection, the government will consider using its additional powers to impose further restrictions," Mr Caborn said. |
| Possible sanctions | Possible sanctions |
| The rules were drawn up by the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP). | The rules were drawn up by the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP). |
| They will be policed by the Advertising Standards Authority and any breach could be referred to the Gambling Commission or the regulator Ofcom who could impose sanctions. | They will be policed by the Advertising Standards Authority and any breach could be referred to the Gambling Commission or the regulator Ofcom who could impose sanctions. |
| Nicola Crewe-Reade, from addiction counselling service GamCare, also backed the changes. | Nicola Crewe-Reade, from addiction counselling service GamCare, also backed the changes. |
| "We hope the outcome of these new standards will be to encourage people to see gambling as fun and entertaining rather than as a way of making your fortune," she told the BBC News website. | "We hope the outcome of these new standards will be to encourage people to see gambling as fun and entertaining rather than as a way of making your fortune," she told the BBC News website. |
| Until now, the UK National Lottery has been exempt from restrictions applied to other forms of gambling. | Until now, the UK National Lottery has been exempt from restrictions applied to other forms of gambling. |