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ITV scores in FA Cup rights fight ITV scores in FA Cup rights fight
(40 minutes later)
ITV and Irish broadcaster Setanta have secured the rights to show the FA Cup and England home internationals in a £425m four-year deal.ITV and Irish broadcaster Setanta have secured the rights to show the FA Cup and England home internationals in a £425m four-year deal.
The Football Association confirmed the deal, beginning in August 2008, saying that it was "delighted" at the outcome.The Football Association confirmed the deal, beginning in August 2008, saying that it was "delighted" at the outcome.
The deal is up from the current £300m agreement which is held jointly by the BBC and BSkyB.The deal is up from the current £300m agreement which is held jointly by the BBC and BSkyB.
Snatching the FA Cup and England rights is a major coup for ITV and its executive chairman Michael Grade.Snatching the FA Cup and England rights is a major coup for ITV and its executive chairman Michael Grade.
'Sporting highlight''Sporting highlight'
Mr Grade made boosting ITV's coverage of live sporting events a priority when he left the BBC to join ITV in December.Mr Grade made boosting ITV's coverage of live sporting events a priority when he left the BBC to join ITV in December.
Our position is now substantially enhanced as the leading terrestrial free-to-air sports broadcaster Michael Grade, ITV chairman WHAT ITV WILL SHOW FA Cup live coverageFA Cup highlightsEngland home internationalsEngland away friendliesFA Women's Cup Final
ITV already has the terrestrial rights to the Champion's League, which it shares with BSkyB.ITV already has the terrestrial rights to the Champion's League, which it shares with BSkyB.
Mr Grade hailed the agreement - through which ITV will show England home internationals exclusively and about 16 FA Cup matches a year - as a "great deal".Mr Grade hailed the agreement - through which ITV will show England home internationals exclusively and about 16 FA Cup matches a year - as a "great deal".
"ITV is pleased to be returning both the FA Cup and England games to our viewers and advertisers. Our position is now substantially enhanced as the leading terrestrial free-to-air sports broadcaster.""ITV is pleased to be returning both the FA Cup and England games to our viewers and advertisers. Our position is now substantially enhanced as the leading terrestrial free-to-air sports broadcaster."
The BBC and BSkyB have held the FA Cup rights since 2001.The BBC and BSkyB have held the FA Cup rights since 2001.
606: DEBATE class="" href="http://www.bbc.co.uk/dna/606/A21262754">A double whammy for live sport on the BBC TP WHAT SETANTA WILL SHOW FA Cup live coverageEngland home friendliesEngland women's internationalsEngland Under-21 matchesCommunity ShieldYouth CupFA TrophyFA Vase
BSkyB and Setanta, which will have exclusive pay-TV coverage of the FA Cup under the new deal, are involved in an increasingly fierce battle for pay-per-view sports rights.BSkyB and Setanta, which will have exclusive pay-TV coverage of the FA Cup under the new deal, are involved in an increasingly fierce battle for pay-per-view sports rights.
In a statement, Setanta Sports said it would be showing 25 FA Cup matches a year as well as eight England friendlies over the lifetime of the contract.In a statement, Setanta Sports said it would be showing 25 FA Cup matches a year as well as eight England friendlies over the lifetime of the contract.
"The FA Cup is a great highlight in the English football calendar and an excellent addition to the Setanta line-up," said Trevor East, Setanta Sport's director of sport."The FA Cup is a great highlight in the English football calendar and an excellent addition to the Setanta line-up," said Trevor East, Setanta Sport's director of sport.
'Value for money'
Last year the Irish broadcaster secured a six-year deal to televise the PGA golf tour featuring 40 leading tournaments, rights previously held by Sky.Last year the Irish broadcaster secured a six-year deal to televise the PGA golf tour featuring 40 leading tournaments, rights previously held by Sky.
606: DEBATE A double whammy for live sport on the BBC TP
BSkyB and Setanta won a £1.7bn auction to screen Premiership games last year.BSkyB and Setanta won a £1.7bn auction to screen Premiership games last year.
The decision leaves the BBC without any live domestic football coverage, although it has the rights to Premiership highlights until 2010.The decision leaves the BBC without any live domestic football coverage, although it has the rights to Premiership highlights until 2010.
"Whenever we bid for a contract, we have to bear in mind the interests of licence-fee payers and we always have to seek value for money," the BBC said in a statement."Whenever we bid for a contract, we have to bear in mind the interests of licence-fee payers and we always have to seek value for money," the BBC said in a statement.