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Nokia and Microsoft form partnership | Nokia and Microsoft form partnership |
(40 minutes later) | |
Nokia has announced plans to form a "broad strategic partnership" with Microsoft. | Nokia has announced plans to form a "broad strategic partnership" with Microsoft. |
The deal would see Nokia use the Windows phone operating system for its smartphones, the company said. | The deal would see Nokia use the Windows phone operating system for its smartphones, the company said. |
Microsoft's Bing will power Nokia's search services, while Nokia Maps would be a core part of Microsoft's mapping services. | Microsoft's Bing will power Nokia's search services, while Nokia Maps would be a core part of Microsoft's mapping services. |
Earlier this week Nokia chief executive Stephen Elop sent a memo to staff warning that the company was in crisis. | Earlier this week Nokia chief executive Stephen Elop sent a memo to staff warning that the company was in crisis. |
The new strategy means Nokia's existing smartphone operating systems will be gradually sidelined. | The new strategy means Nokia's existing smartphone operating systems will be gradually sidelined. |
Symbian, which runs on most of the company's current devices will become a "franchise platform", although the company expects to sell approximately 150 million more Symbian devices in future. | Symbian, which runs on most of the company's current devices will become a "franchise platform", although the company expects to sell approximately 150 million more Symbian devices in future. |
The announcement is widely seen as a response to the growing pressure from other smartphone platforms, including Google's Android and Apple's iPhone. | The announcement is widely seen as a response to the growing pressure from other smartphone platforms, including Google's Android and Apple's iPhone. |
"This is a clear admission that Nokia's own-platform strategy has faltered," said Ben Wood, an analyst with research firm CCS: Insight. | |
"Microsoft is the big winner in this deal, but there are no silver bullets for either company given the strength of iPhone and Android," he added. | |
Nokia's share of the smartphone market fell from 38% to 28% in 2010, according to research firm IDC. | Nokia's share of the smartphone market fell from 38% to 28% in 2010, according to research firm IDC. |