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| Ladbrokes profit hit by slide in big gambler activity | Ladbrokes profit hit by slide in big gambler activity |
| (about 2 hours later) | |
| Ladbrokes' profits fell 12% to £207m in 2010 as activity by big gamblers fell. | |
| Earnings from "high rollers" who bet more than £10,000 fell 93% to £5m. | Earnings from "high rollers" who bet more than £10,000 fell 93% to £5m. |
| However, stripping out this item, profits at the UK gambling firm were up 20% on a year earlier, boosted by a 27% increase in bet-in-play activity. | |
| Ladbrokes said its digital business was up by 36%, including a large rise in people betting on their mobile phones. It added that it intended to spend £50m developing its technology platforms. | Ladbrokes said its digital business was up by 36%, including a large rise in people betting on their mobile phones. It added that it intended to spend £50m developing its technology platforms. |
| "Digital technology has changed the competitive landscape and we realise the imperative to strengthen our capabilities in areas such as Sportsbook, technology, customer management and online marketing," the company said in >2010 full-year results. | |
| Ladbrokes also said it expected to complete the roll-out of its new Global Draw machines - which will replace 95% of its gambling machines - in the next six months. | |
| The roll-out began last year, and has coincided with a 10% increase in average gross earnings at its terminals in the second half of 2010. | The roll-out began last year, and has coincided with a 10% increase in average gross earnings at its terminals in the second half of 2010. |