This article is from the source 'bbc' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.
You can find the current article at its original source at http://www.bbc.co.uk/go/rss/int/news/-/news/uk-12593061
The article has changed 22 times. There is an RSS feed of changes available.
| Version 20 | Version 21 |
|---|---|
| Product placement ban on British TV lifted | Product placement ban on British TV lifted |
| (about 1 month later) | |
| A ban on product placement has been lifted, allowing advertisers to pay for their goods to be seen on British TV. | A ban on product placement has been lifted, allowing advertisers to pay for their goods to be seen on British TV. |
| Paid-for references to products and services are now permitted for the first time in shows produced in the UK, including soaps and one-off dramas. | Paid-for references to products and services are now permitted for the first time in shows produced in the UK, including soaps and one-off dramas. |
| The first product, a Nescafe coffee machine, has appeared on This Morning. | The first product, a Nescafe coffee machine, has appeared on This Morning. |
| The Church of England and doctors' leaders have opposed the move, saying it could damage trust in broadcasters and promote unhealthy lifestyles. | The Church of England and doctors' leaders have opposed the move, saying it could damage trust in broadcasters and promote unhealthy lifestyles. |
| Blink and you'd have missed it - but Britain's first product placement has hit the screen. | Blink and you'd have missed it - but Britain's first product placement has hit the screen. |
| A Nescafe coffee machine - the Dolce Gusto, for aficionados - could be seen on ITV1's This Morning, just over Phil Vickery's shoulder as he cooked some lamb. | A Nescafe coffee machine - the Dolce Gusto, for aficionados - could be seen on ITV1's This Morning, just over Phil Vickery's shoulder as he cooked some lamb. |
| More prominent were the 'P' logo, telling viewers there was product placement in the programme, and a trail in the ad break, explaining the rules. Don't expect much more at this stage. | More prominent were the 'P' logo, telling viewers there was product placement in the programme, and a trail in the ad break, explaining the rules. Don't expect much more at this stage. |
| Dramas will be a fruitful area - think cars, computers and mobile phones - but they are made months ahead. | Dramas will be a fruitful area - think cars, computers and mobile phones - but they are made months ahead. |
| And don't look for US-style Coca Cola cups on X Factor. They would be counted out under two rules - "undue prominence" and "products high in fat, sugar and salt". | And don't look for US-style Coca Cola cups on X Factor. They would be counted out under two rules - "undue prominence" and "products high in fat, sugar and salt". |
| Under Ofcom regulations, broadcasters must inform viewers by displaying the letter 'P' for three seconds at the start and end of a programme that contains product placement. | Under Ofcom regulations, broadcasters must inform viewers by displaying the letter 'P' for three seconds at the start and end of a programme that contains product placement. |
| The telecoms regulator has said any placement must be editorially justified and not unduly prominent. | The telecoms regulator has said any placement must be editorially justified and not unduly prominent. |
| It will not be allowed in news, current affairs or children's programmes - or for alcoholic drinks and foods high in salt, sugar and fat. | It will not be allowed in news, current affairs or children's programmes - or for alcoholic drinks and foods high in salt, sugar and fat. |
| And it will continue to be banned for BBC shows. | And it will continue to be banned for BBC shows. |
| In the United States, advertisers such as Coca-Cola and Apple pay millions of dollars to place their products in films and TV programmes. | In the United States, advertisers such as Coca-Cola and Apple pay millions of dollars to place their products in films and TV programmes. |
| When the European Union lifted its ban on such payments, there was heated debate over whether it should be allowed in productions made in the UK. | When the European Union lifted its ban on such payments, there was heated debate over whether it should be allowed in productions made in the UK. |
| Commercial broadcasters and independent producers argued it would help pay for programmes. | Commercial broadcasters and independent producers argued it would help pay for programmes. |
| But Church leaders were among those who said it could damage trust and promote unhealthy lifestyles. | But Church leaders were among those who said it could damage trust and promote unhealthy lifestyles. |
| The last Labour government eventually gave the go-ahead, but only after setting out strict limitations. | The last Labour government eventually gave the go-ahead, but only after setting out strict limitations. |
Comments | |
| |
| |