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FA Cup to be sponsored by Budweiser beer | FA Cup to be sponsored by Budweiser beer |
(about 11 hours later) | |
US beer company Budweiser has been named as the first US sponsor of English football's FA Cup, in a three-year deal. | US beer company Budweiser has been named as the first US sponsor of English football's FA Cup, in a three-year deal. |
The amount of money paid by the firm, owned by St Louis-based Anheuser-Busch, has not been disclosed. | The amount of money paid by the firm, owned by St Louis-based Anheuser-Busch, has not been disclosed. |
Budweiser has been a sponsor of the football World Cup for 25 years and also backs US motorsport. | Budweiser has been a sponsor of the football World Cup for 25 years and also backs US motorsport. |
The FA Cup had been sponsored by energy giant E.On for five years, from 2006 to 2011. | The FA Cup had been sponsored by energy giant E.On for five years, from 2006 to 2011. |
The competition will now be known as the FA Cup with Budweiser. | The competition will now be known as the FA Cup with Budweiser. |
"We are extremely pleased to have secured an iconic brand such as Budweiser to be the lead partner of the FA Cup," said FA General Secretary Alex Horne. | "We are extremely pleased to have secured an iconic brand such as Budweiser to be the lead partner of the FA Cup," said FA General Secretary Alex Horne. |
The cup, currently held by Manchester City after they beat Stoke City in May's final, is the world's oldest domestic competition. | The cup, currently held by Manchester City after they beat Stoke City in May's final, is the world's oldest domestic competition. |
It means England's two domestic cups are now sponsored by beer brands, with Carling the title sponsor of the League Cup. |