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Llambias defends Newcastle's St James' Park rename Llambias defends Newcastle's St James' Park rename
(40 minutes later)
The managing director of Newcastle United has defended the decision to rename St James' Park.The managing director of Newcastle United has defended the decision to rename St James' Park.
The stadium will be called the Sports Direct Arena, until a new global sponsor can be found.The stadium will be called the Sports Direct Arena, until a new global sponsor can be found.
Derek Llambias said that the move would maximise revenue which would be of benefit to fans.Derek Llambias said that the move would maximise revenue which would be of benefit to fans.
But in calls and texts to BBC Radio Newcastle, fans have described the loss of the historic name as "an insult" and a "slap in the face".But in calls and texts to BBC Radio Newcastle, fans have described the loss of the historic name as "an insult" and a "slap in the face".
Former Newcastle defender John Anderson said he thought that most fans would continue to call it St James' Park.Former Newcastle defender John Anderson said he thought that most fans would continue to call it St James' Park.
He added: "I think it's going to rub people up the wrong way, a lot of people aren't going to be happy with it."He added: "I think it's going to rub people up the wrong way, a lot of people aren't going to be happy with it."
'Raise hackles'
Supporter Gil Okai, who is also a financial advisor, said: "I think it is a dangerous risk from a business viewpoint.Supporter Gil Okai, who is also a financial advisor, said: "I think it is a dangerous risk from a business viewpoint.
"There is huge equity in the name. It is in the fans' hearts."There is huge equity in the name. It is in the fans' hearts.
"The very notion of wiping out St James' Park from the back of this ground and calling it anything else is going to raise the hackles of any fans.""The very notion of wiping out St James' Park from the back of this ground and calling it anything else is going to raise the hackles of any fans."
Mr Llambias said it could generate up to £10m a year.Mr Llambias said it could generate up to £10m a year.
He said: "Money's tight, football's expensive and if we can make it cheaper to come, then that's our job done.He said: "Money's tight, football's expensive and if we can make it cheaper to come, then that's our job done.
"We are not disrespecting our fans, at all, far from it, we are trying to make it more affordable and put some new players onto the pitch.""We are not disrespecting our fans, at all, far from it, we are trying to make it more affordable and put some new players onto the pitch."
Sammy Ameobi, who made his first appearance at the home ground on Saturday, said in a tweet: "I guess my first game at St James's Park was my last."Sammy Ameobi, who made his first appearance at the home ground on Saturday, said in a tweet: "I guess my first game at St James's Park was my last."
However, Nexus, which owns the Tyne and Wear Metro, said that the station which was named for the home of Newcastle United would continue to be known as St James.However, Nexus, which owns the Tyne and Wear Metro, said that the station which was named for the home of Newcastle United would continue to be known as St James.