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Drinks logos end on child strips | Drinks logos end on child strips |
(about 3 hours later) | |
Alcohol product logos will no longer appear on children's replica sports shirts under a new voluntary code. | |
The move, announced by the Portman Group, will apply to sponsorship deals from 1 January 2008. | The move, announced by the Portman Group, will apply to sponsorship deals from 1 January 2008. |
Currently Liverpool FC is sponsored by Carlsberg, Everton by Chang beer and both Rangers and Celtic by Carling. | Currently Liverpool FC is sponsored by Carlsberg, Everton by Chang beer and both Rangers and Celtic by Carling. |
David Poley, chief executive of the Portman Group, admitted: "Some critics see children in replica kit as walking billboards for alcohol." | David Poley, chief executive of the Portman Group, admitted: "Some critics see children in replica kit as walking billboards for alcohol." |
'Negative perception' | 'Negative perception' |
There is no evidence to link this marketing with under-age drinking David PoleyThe Portman Group | There is no evidence to link this marketing with under-age drinking David PoleyThe Portman Group |
Two Premiership football clubs, three Scottish Premier League clubs, nine county cricket clubs and several rugby clubs which are currently sponsored by drinks firms could be affected by the move. | Two Premiership football clubs, three Scottish Premier League clubs, nine county cricket clubs and several rugby clubs which are currently sponsored by drinks firms could be affected by the move. |
Wasps rugby club is sponsored by Magner's cider and Essex County Cricket Club has a deal with Shepherd Neame. | Wasps rugby club is sponsored by Magner's cider and Essex County Cricket Club has a deal with Shepherd Neame. |
Mr Poley said: "There is no evidence to link this marketing with under-age drinking. | Mr Poley said: "There is no evidence to link this marketing with under-age drinking. |
"Even so, drinks companies are concerned about the negative perception caused by their logos appearing on children's shirts. | "Even so, drinks companies are concerned about the negative perception caused by their logos appearing on children's shirts. |
"Drinks companies are taking the lead even though this decision may lessen their commercial appeal as sponsors if clubs sell fewer shirts." | "Drinks companies are taking the lead even though this decision may lessen their commercial appeal as sponsors if clubs sell fewer shirts." |
The group's announcement follows public consultation on its Code of Practice on the Naming, Packaging and Promotion of Alcoholic drinks. | The group's announcement follows public consultation on its Code of Practice on the Naming, Packaging and Promotion of Alcoholic drinks. |
The move comes almost a month after a new scheme was announced by the government for alcoholic drinks to carry new warning labels. | The move comes almost a month after a new scheme was announced by the government for alcoholic drinks to carry new warning labels. |
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