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| Alcohol strategy targets bingers | |
| (about 1 hour later) | |
| An alcohol strategy designed to cut levels of underage and binge drinking is being unveiled by the government. | An alcohol strategy designed to cut levels of underage and binge drinking is being unveiled by the government. |
| A £10m-a-year campaign to alter the behaviour of young people, so they drink and act more responsibly, will be a central part of the England strategy. | |
| It also aims to educate an older age group, whose drinking at home may be reaching dangerous levels. | |
| Ministers will announce a review to establish whether promotions and pricing are linked to excess drinking. | Ministers will announce a review to establish whether promotions and pricing are linked to excess drinking. |
| The moves come after some medical experts called for tighter controls on alcohol advertising and sponsorship. | The moves come after some medical experts called for tighter controls on alcohol advertising and sponsorship. |
| An independent panel will be set up to provide advice to teenagers, parents and teachers about safe drinking levels. | An independent panel will be set up to provide advice to teenagers, parents and teachers about safe drinking levels. |
| Other measures could included health warnings, labelling changes and steps to deal with alcohol-related violence. | |
| Three groups | |
| Since the government's first alcohol strategy in 2004, much of the focus has been on licensing law reforms and new powers to deal with alcohol-fuelled disorder and underage drinking. | Since the government's first alcohol strategy in 2004, much of the focus has been on licensing law reforms and new powers to deal with alcohol-fuelled disorder and underage drinking. |
| The updated strategy has been developed by the Home Office and the Department of Health. | |
| A Home Office spokesman said: "What it is going to be looking at is three broad-based groups. | |
| "These include underage drinkers, binge drinkers and slightly older, stay-at-home drinkers who may not know what damage they are doing to themselves." | |
| Richard Kramer, director of policy for drug charity Turning Point, said it was important the strategy did not just concentrate on underage drinking. | |
| Alcohol posters | |
| "Many people with alcohol problems have concurrent mental health problems or other drug issues and are often turned away from services that cannot cater for their complex needs," he said. | "Many people with alcohol problems have concurrent mental health problems or other drug issues and are often turned away from services that cannot cater for their complex needs," he said. |
| "There should be a multi-agency approach with all bodies trained to work with those with complex needs, who are currently excluded from services." | "There should be a multi-agency approach with all bodies trained to work with those with complex needs, who are currently excluded from services." |
| The British Medical Association (BMA) has called for posters displaying alcohol levels in drinks to be on display in bars. | |
| Dr Vivienne Nathanson, the BMA's head of science and ethics, said: "The trouble is that whenever you are in a pub you do not ask to look at the label on a bottle of wine. | |
| "If you don't know how much alcohol there is in a given glass in front of you, it's hard to work out how much alcohol you have had that day or week." |