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Tesco drinks coupons under fire Tesco drinks coupons under fire
(10 minutes later)
Tesco's policy of sending money-off vouchers to customers who buy a lot of wine has been questioned during a Commons grilling over loyalty schemes.Tesco's policy of sending money-off vouchers to customers who buy a lot of wine has been questioned during a Commons grilling over loyalty schemes.
Chairman of the influential Commons home affairs committee, John Denham, said the supermarket giant's Clubcard scheme could encourage alcohol abuse.Chairman of the influential Commons home affairs committee, John Denham, said the supermarket giant's Clubcard scheme could encourage alcohol abuse.
But Tesco's Nick Eland insisted the firm marketed goods responsibly.But Tesco's Nick Eland insisted the firm marketed goods responsibly.
He told MPs it would never use loyalty cards to promote tobacco or baby milk but it would send out "wine coupons".He told MPs it would never use loyalty cards to promote tobacco or baby milk but it would send out "wine coupons".
The Commons home affairs committee is investigating whether Britain is turning into a "surveillance society" and was taking evidence about shopping loyalty cards.The Commons home affairs committee is investigating whether Britain is turning into a "surveillance society" and was taking evidence about shopping loyalty cards.
Mr Eland, Tesco's legal services manager, told the committee his firm collected information on spending habits from customers who used its loyalty scheme so it could target offers at them.Mr Eland, Tesco's legal services manager, told the committee his firm collected information on spending habits from customers who used its loyalty scheme so it could target offers at them.
'Responsible''Responsible'
Asked if that meant Tesco would try to sell more wine to people who were already buying a lot of it, he replied: "We would probably send a wine coupon, yes, if it is relevant." Asked if that meant Tesco, which is Britain's biggest retailer, would try to sell more wine to people who were already buying a lot of it, he replied: "We would probably send a wine coupon, yes, if it is relevant."
I may be an alcoholic - it may be that sending me wine vouchers is not actually a particularly benign thing to do John Denham, Labour MP 'Booze culture' targetedI may be an alcoholic - it may be that sending me wine vouchers is not actually a particularly benign thing to do John Denham, Labour MP 'Booze culture' targeted
Mr Denham questioned whether this was a "responsible" approach to marketing, "in view of the government's alcohol strategy this week".Mr Denham questioned whether this was a "responsible" approach to marketing, "in view of the government's alcohol strategy this week".
"I don't quite see why Tesco should be trying to raise the consumption of high fat products, or high fat and salt... or high alcohol products because that is what somebody is already buying," said Mr Denham. "I don't quite see why Tesco should be trying to raise the consumption of high fat products, or high fat and salt or high alcohol products because that is what somebody is already buying," said Mr Denham.
"Where is the level of responsibility beyond selling as much as you can of whatever harmful product it is the consumer is buying stop?""Where is the level of responsibility beyond selling as much as you can of whatever harmful product it is the consumer is buying stop?"
Mr Eland told the MP: "We constantly contact and speak to our customers to understand whether what we are sending is appropriate to them and if we fail to do that our customers would let us know by not using the scheme."Mr Eland told the MP: "We constantly contact and speak to our customers to understand whether what we are sending is appropriate to them and if we fail to do that our customers would let us know by not using the scheme."
Binge drinkersBinge drinkers
Mr Denham replied: "I may be an alcoholic. It may be that sending me wine vouchers is not actually a particularly benign thing to do."Mr Denham replied: "I may be an alcoholic. It may be that sending me wine vouchers is not actually a particularly benign thing to do."
Mr Eland said: "There are certain areas we recognise. We would never promote tobacco or baby formula or those kind of areas.Mr Eland said: "There are certain areas we recognise. We would never promote tobacco or baby formula or those kind of areas.
"I appreciate the point you are making but we are running a loyalty scheme and ultimately we have to rely on our customers to make the decisions in relation to the information we provide them and the offers we provide them.""I appreciate the point you are making but we are running a loyalty scheme and ultimately we have to rely on our customers to make the decisions in relation to the information we provide them and the offers we provide them."
The government's latest alcohol strategy, published on Tuesday, is for the first time targeting older people who drink at home, as well as young binge drinkers, in its latest alcohol strategy. The government's latest alcohol strategy, published on Tuesday, is for the first time targeting older people who drink at home, as well as young binge drinkers.
Local shoppingLocal shopping
The campaign will seek to alert, for the first time, those who enjoy a bottle or two of wine at home most evenings of the possible long-term health risks.The campaign will seek to alert, for the first time, those who enjoy a bottle or two of wine at home most evenings of the possible long-term health risks.
Mr Denham also said customers should be told if spending patterns identified through the Clubcard scheme were being used to identify areas to build new Tesco stores, which he said could put local district shopping centres "out of business".Mr Denham also said customers should be told if spending patterns identified through the Clubcard scheme were being used to identify areas to build new Tesco stores, which he said could put local district shopping centres "out of business".
Mr Eland said the information, which is stored for two years, is used "used primarily for the benefit of customers".Mr Eland said the information, which is stored for two years, is used "used primarily for the benefit of customers".
But he added: "I can't give you great detail about how our insight units may use it in the ways your suggesting."But he added: "I can't give you great detail about how our insight units may use it in the ways your suggesting."