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Families encouraged to eat healthily on the cheap Families encouraged to eat healthily on the cheap
(about 2 hours later)
 
A new effort to convince families in England that they can eat healthily on a budget is being launched.A new effort to convince families in England that they can eat healthily on a budget is being launched.
Four million recipe leaflets will be mailed to families already signed up to the government's Change 4 Life public health campaign.Four million recipe leaflets will be mailed to families already signed up to the government's Change 4 Life public health campaign.
Three supermarket chains have also agreed to offer discounts on products such as fruit, vegetables and fish.Three supermarket chains have also agreed to offer discounts on products such as fruit, vegetables and fish.
Meanwhile, celebrity chef Ainsley Harriott has helped devise a cookbook promoting healthy dishes.Meanwhile, celebrity chef Ainsley Harriott has helped devise a cookbook promoting healthy dishes.
He has also been filmed performing cooking tutorials which will be posted on the Change 4 Life website.He has also been filmed performing cooking tutorials which will be posted on the Change 4 Life website.
Among the meals being promoted are vegetable soup, fish pie and sweet and sour chicken.Among the meals being promoted are vegetable soup, fish pie and sweet and sour chicken.
Many of the ingredients will be discounted at the three supermarket chains signed up to the campaign - Asda, Co-op and Aldi - although it is not being revealed how big the discounts will be.Many of the ingredients will be discounted at the three supermarket chains signed up to the campaign - Asda, Co-op and Aldi - although it is not being revealed how big the discounts will be.
Public health minister Anne Milton said: "The new year is a good time to think about losing weight. The Supermeals campaign will gives us all some great ideas for balanced meals on a budget."Public health minister Anne Milton said: "The new year is a good time to think about losing weight. The Supermeals campaign will gives us all some great ideas for balanced meals on a budget."
Mr Harriott added: "Sometimes the thought of making meals from scratch can seem a bit daunting, but I have always tried to assure people that cooking at home can be really quick, easy and doesn't need to break the bank."Mr Harriott added: "Sometimes the thought of making meals from scratch can seem a bit daunting, but I have always tried to assure people that cooking at home can be really quick, easy and doesn't need to break the bank."
But Labour criticised the move.But Labour criticised the move.
Shadow public health minister Diane Abbott said: "They're calling this public health but it's just a glorified advertisement for big business. This is a government that doesn't take its responsibility around public health seriously.Shadow public health minister Diane Abbott said: "They're calling this public health but it's just a glorified advertisement for big business. This is a government that doesn't take its responsibility around public health seriously.
"Some areas in inner cities are fresh food deserts so families fall into eating takeaway chicken and chips.""Some areas in inner cities are fresh food deserts so families fall into eating takeaway chicken and chips."