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| 'Huge rise' in superfood sales | 'Huge rise' in superfood sales |
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| There has been a dramatic rise in sales of nutrient-rich "superfoods" as more people learn of their health benefits, new research suggests. | There has been a dramatic rise in sales of nutrient-rich "superfoods" as more people learn of their health benefits, new research suggests. |
| The products which have soared in popularity include spinach, salmon and soy according to data collected by market analyst AC Nielsen. | The products which have soared in popularity include spinach, salmon and soy according to data collected by market analyst AC Nielsen. |
| Blueberries enjoyed the biggest surge in popularity, the figures showed - up 132% in the last two years. | Blueberries enjoyed the biggest surge in popularity, the figures showed - up 132% in the last two years. |
| Better marketing by retailers was thought to have caused the upturn. | Better marketing by retailers was thought to have caused the upturn. |
| The research showed that Britons spent £95m on blueberries - renowned for their anti-aging properties - in the past two years. | The research showed that Britons spent £95m on blueberries - renowned for their anti-aging properties - in the past two years. |
| 'Value for money' | 'Value for money' |
| Nielsen business insight director Jonathan Banks said major retailers were spending more on marketing such foods, resulting in greater awareness of their health benefits. | Nielsen business insight director Jonathan Banks said major retailers were spending more on marketing such foods, resulting in greater awareness of their health benefits. |
| "Blueberries contain antioxidants which help with circulation, keeping the heart healthy and maintaining youthful-looking skin. | "Blueberries contain antioxidants which help with circulation, keeping the heart healthy and maintaining youthful-looking skin. |
| "These are all important to today's health and youth-conscious consumer," he said. | "These are all important to today's health and youth-conscious consumer," he said. |
| He added that many shoppers saw superfoods as value for money. | He added that many shoppers saw superfoods as value for money. |
| SUPERFOODS Blueberries: Sales up 132% in the past two yearsSpinach: Sales up 31% since 2005 to a total of £42m in the past yearSalmon: Sales up 31% in two years to a £450m spend in the past yearGreen tea: Sales up 45% with more than £16m spent in the past two yearsSoy: Up 50% since 2005 to a spend of £70m in the past year | SUPERFOODS Blueberries: Sales up 132% in the past two yearsSpinach: Sales up 31% since 2005 to a total of £42m in the past yearSalmon: Sales up 31% in two years to a £450m spend in the past yearGreen tea: Sales up 45% with more than £16m spent in the past two yearsSoy: Up 50% since 2005 to a spend of £70m in the past year |
| "What's going on at the moment for shoppers is that food and drink has never really been better value for money than it is now," he said. | "What's going on at the moment for shoppers is that food and drink has never really been better value for money than it is now," he said. |
| "So if you are faced with the choice of spending £1.30 on something instead of £1, that extra 30p for that extra quality, that extra freshness, those extra benefits, might be something you could quite easily do." | "So if you are faced with the choice of spending £1.30 on something instead of £1, that extra 30p for that extra quality, that extra freshness, those extra benefits, might be something you could quite easily do." |
| Spinach sales rose to £42m in the past year - up from £32m in the year from May 2005. | Spinach sales rose to £42m in the past year - up from £32m in the year from May 2005. |
| Over the same period salmon sales increased 31% to reach £450m. | Over the same period salmon sales increased 31% to reach £450m. |
| Other superfoods which have seen sales rise include shelled walnuts - up 30% in the last two years - and fresh beans, which rose 13% over the same period. | Other superfoods which have seen sales rise include shelled walnuts - up 30% in the last two years - and fresh beans, which rose 13% over the same period. |
| Scanners | |
| Green tea sales rose by 45% to more than £16m in the past two years. | Green tea sales rose by 45% to more than £16m in the past two years. |
| Soy also performed well, with annual sales of non-dairy soy drinks rising 50% since May 2005 to more than £70m. | Soy also performed well, with annual sales of non-dairy soy drinks rising 50% since May 2005 to more than £70m. |
| So-called "superfoods" are those which have a high nutritional value. There is no definitive list but the most commonly cited such foods are blueberries, broccoli, spinach and green tea. | So-called "superfoods" are those which have a high nutritional value. There is no definitive list but the most commonly cited such foods are blueberries, broccoli, spinach and green tea. |
| It is claimed that superfoods can maintain young-looking skin and protect against cancer and heart disease. | It is claimed that superfoods can maintain young-looking skin and protect against cancer and heart disease. |
| Other superfoods include watercress, mangoes, oats, oranges, pumpkin, turkey and yoghurt. | Other superfoods include watercress, mangoes, oats, oranges, pumpkin, turkey and yoghurt. |
| Nielsen's sales data is taken from its Scantrack service, which monitors checkout scanners at supermarkets and convenience stores in more than 74,000 outlets nationwide. | Nielsen's sales data is taken from its Scantrack service, which monitors checkout scanners at supermarkets and convenience stores in more than 74,000 outlets nationwide. |