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Monkhouse to appear in cancer ads | |
(about 11 hours later) | |
Late comedian Bob Monkhouse is to feature in television advertisements about the disease which killed him as part of a prostate awareness campaign. | Late comedian Bob Monkhouse is to feature in television advertisements about the disease which killed him as part of a prostate awareness campaign. |
Computer wizardry was used to show a warning by Monkhouse in Prostate Cancer Research's Give A Few Bob campaign. | Computer wizardry was used to show a warning by Monkhouse in Prostate Cancer Research's Give A Few Bob campaign. |
His widow Jackie told the Sun newspaper it was a "great honour" for her husband, who died in 2003, aged 75. | His widow Jackie told the Sun newspaper it was a "great honour" for her husband, who died in 2003, aged 75. |
Meanwhile, 24 men will "lie prostrate" in London's rush hour to show how many die of the disease each day in the UK. | |
The campaigns coincide with the 10th Everyman Male Cancer Awareness month. | The campaigns coincide with the 10th Everyman Male Cancer Awareness month. |
In the television campaign, ad-makers blended archive footage of Monkhouse with shots of a body double in a graveyard in Surrey. | In the television campaign, ad-makers blended archive footage of Monkhouse with shots of a body double in a graveyard in Surrey. |
Bob would love this ad. It's funny but has a serious message Jackie Monkhouse | Bob would love this ad. It's funny but has a serious message Jackie Monkhouse |
The script, spoken by a sound-alike, warns: "What killed me kills one man per hour in Britain. | The script, spoken by a sound-alike, warns: "What killed me kills one man per hour in Britain. |
"That's even more than my wife's cooking. Let's face it, as a comedian, I died many deaths. Prostate cancer, I don't recommend." | "That's even more than my wife's cooking. Let's face it, as a comedian, I died many deaths. Prostate cancer, I don't recommend." |
His widow Jackie, 70, told the Sun: "Bob would love this ad. It's funny but has a serious message about the threat of prostate cancer." | His widow Jackie, 70, told the Sun: "Bob would love this ad. It's funny but has a serious message about the threat of prostate cancer." |
Research centre | Research centre |
The campaign aims to raise donations for research into the disease. | The campaign aims to raise donations for research into the disease. |
In London, prostate cancer patients will be among those taking part in the events in Leicester Square and the South Bank as part of the Everyman campaign. | In London, prostate cancer patients will be among those taking part in the events in Leicester Square and the South Bank as part of the Everyman campaign. |
The campaign, by the Institute of Cancer Research, aims to raise awareness and fund research into testicular and prostate cancer at The Everyman Centre. | The campaign, by the Institute of Cancer Research, aims to raise awareness and fund research into testicular and prostate cancer at The Everyman Centre. |
The institute said it was Europe's first and only centre dedicated to male cancer research. | The institute said it was Europe's first and only centre dedicated to male cancer research. |
It said prostate cancer affected around 32,000 men a year in the UK and had overtaken lung cancer to become the most common cancer in men. | |
However, research into the disease was "10 years behind many other cancers", the institute added. |