This article is from the source 'guardian' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.

You can find the current article at its original source at http://www.guardian.co.uk/media/2012/jan/31/television-misrepresents-young-old-women

The article has changed 3 times. There is an RSS feed of changes available.

Version 1 Version 2
Television 'misrepresents' young people and older women Television 'misrepresents' young people and older women
(about 4 hours later)
Broadcasters have been accused of negatively stereotyping young people and failing to put enough older women on screen, according to a BBC-commissioned report.Broadcasters have been accused of negatively stereotyping young people and failing to put enough older women on screen, according to a BBC-commissioned report.
The survey of viewers and industry experts found that more than 40% of young people were dissatisfied with the way they were portrayed on screen.The survey of viewers and industry experts found that more than 40% of young people were dissatisfied with the way they were portrayed on screen.
Younger viewers complained that they were stereotyped as being "disrespectful" and living "unproductive and vacuous lives".Younger viewers complained that they were stereotyped as being "disrespectful" and living "unproductive and vacuous lives".
Older viewers also thought they tended to be stereotyped on television, but of more concern was the lack of middle-aged and older women on the small screen.Older viewers also thought they tended to be stereotyped on television, but of more concern was the lack of middle-aged and older women on the small screen.
The report comes a year after former Countryfile presenter Miriam O'Reilly won her landmark ageism case against the BBC after she was axed from the BBC1 rural affairs show.The report comes a year after former Countryfile presenter Miriam O'Reilly won her landmark ageism case against the BBC after she was axed from the BBC1 rural affairs show.
"There was a particular and strong concern voiced about the lack of middle-aged and older female representation on television," said the report."There was a particular and strong concern voiced about the lack of middle-aged and older female representation on television," said the report.
"This view was expressed by both men and women of all ages but was much more ardently voiced by middle-aged and older women who believed that a person develops a 'face for radio' at a certain point in their middle years.""This view was expressed by both men and women of all ages but was much more ardently voiced by middle-aged and older women who believed that a person develops a 'face for radio' at a certain point in their middle years."
More than a third of women over 55 said there were too few of them on television.More than a third of women over 55 said there were too few of them on television.
The negative portrayal of older people revolved around the perceived incapacity of old people and "perceptions about a reluctance to move with the times and tendency to moan", said the report.The negative portrayal of older people revolved around the perceived incapacity of old people and "perceptions about a reluctance to move with the times and tendency to moan", said the report.
Viewers accused the media of being "insulting" and "out of step" with the ageing society.Viewers accused the media of being "insulting" and "out of step" with the ageing society.
"There is some concern about the way different ages are sometimes at best presented as slightly humorous but exaggerated caricatures and at worst as negative stereotypes," concluded the report."There is some concern about the way different ages are sometimes at best presented as slightly humorous but exaggerated caricatures and at worst as negative stereotypes," concluded the report.
It said the audience would "welcome more middle- and older-aged women on television providing positive role models and greater gender equality".It said the audience would "welcome more middle- and older-aged women on television providing positive role models and greater gender equality".
The research was commissioned by the BBC on behalf of the Creative Diversity Network, a forum of UK media organisations set up to improve diversity across the industry and chaired by BBC director general Mark Thompson.The research was commissioned by the BBC on behalf of the Creative Diversity Network, a forum of UK media organisations set up to improve diversity across the industry and chaired by BBC director general Mark Thompson.
It followed O'Reilly's high-profile tribunal victory in January last year.It followed O'Reilly's high-profile tribunal victory in January last year.
The former Countryfile presenter parted company with the corporation earlier this month and will launch a support network for women facing discrimination in the workplace next month.The former Countryfile presenter parted company with the corporation earlier this month and will launch a support network for women facing discrimination in the workplace next month.
The report, called Serving All Ages and carried out by independent social research institute NatCen, interviewed 180 participants, aged from 13 to 92, as well as industry experts.The report, called Serving All Ages and carried out by independent social research institute NatCen, interviewed 180 participants, aged from 13 to 92, as well as industry experts.
It investigated how people felt they were portrayed in relation to their age in the media as a whole, including TV, radio and the internet.It investigated how people felt they were portrayed in relation to their age in the media as a whole, including TV, radio and the internet.
• Comments for this article are now closed. To post a new comment, please visit our more recent story here.
• To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication".• To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication".
• To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook.• To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook.