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BBC 'must become more impartial' BBC 'must become more impartial'
(20 minutes later)
The BBC needs to make greater efforts towards impartiality, according to a report commissioned by the corporation.The BBC needs to make greater efforts towards impartiality, according to a report commissioned by the corporation.
It accuses the BBC of breaking its own guidelines by screening an episode of The Vicar Of Dibley which promoted the Make Poverty History campaign.It accuses the BBC of breaking its own guidelines by screening an episode of The Vicar Of Dibley which promoted the Make Poverty History campaign.
The report also quotes former political editor Andrew Marr, who says the BBC has an "innate liberal bias".The report also quotes former political editor Andrew Marr, who says the BBC has an "innate liberal bias".
However, it adds that the BBC is "generally seen as impartial" and sets out new guidelines for avoiding bias.However, it adds that the BBC is "generally seen as impartial" and sets out new guidelines for avoiding bias.
It warns that "hearing both sides of the case" is no longer enough, when Britain has become a "multi-polar" society.
The BBC is also advised to remember that there are points of view not represented by the UK's two main political parties, which should be addressed in its programmes.
Weather 'bias'
But it is not just news programmes that are targeted in the report.
The introduction of the BBC's 3D weather maps in 2005 is used as an example of how the corporation can be seen as biased towards the south-east of England.
Because of the way the maps were tilted, they appeared to suggest that northern Scotland was on the periphery.
Although the problem was quickly ironed out, the report warns that "the continuing practice of giving temperature forecasts for conurbations rather than rural areas may suggest a presumption that the bulk of the audience lives in large cities, whereas the opposite is in fact the case".
Fair and informed
In compiling the report, the BBC commissioned a survey into its audience's views on impartiality.
Sixty-one per cent of people questioned said that broadcasters may think they give a fair and informed view but a lot of the time they do not.
A further 83% agreed that broadcasters should report on all views and opinions, however unpopular or extreme some of them may be.
"BBC audiences believe that impartiality should not lead to political correctness," said Richard Tait, the BBC Trust member in charge of the report.
"The BBC agrees and one of our new principles makes clear that impartiality is no excuse for insipid programme-making."
The BBC's deputy director general, Mark Byford, welcomed the report.
"Safeguarding impartiality is a big and challenging topic and the publication of the report should be the catalyst to a wide conversation and debate across the BBC."