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YouTube makes international move | YouTube makes international move |
(1 day later) | |
YouTube has announced international versions of its web video service. | YouTube has announced international versions of its web video service. |
The video site, owned by Google, has launched nine versions across Brazil, France, Ireland, Italy, Japan, the Netherlands, Poland, Spain and the UK. | The video site, owned by Google, has launched nine versions across Brazil, France, Ireland, Italy, Japan, the Netherlands, Poland, Spain and the UK. |
Each site is translated into local languages and has country-specific video rankings and comments. | Each site is translated into local languages and has country-specific video rankings and comments. |
"Video is universal and allows people around the world to communicate and exchange ideas," said Chad Hurley, YouTube co-founder. | "Video is universal and allows people around the world to communicate and exchange ideas," said Chad Hurley, YouTube co-founder. |
We want to create a YouTube experience that is a local experience Steve Chen, YouTube co-founder | We want to create a YouTube experience that is a local experience Steve Chen, YouTube co-founder |
"Our mission is to entertain, inform and empower the world through video." | "Our mission is to entertain, inform and empower the world through video." |
More localised versions of YouTube will be rolled out this year. | |
More than half of all viewers on YouTube were now from outside the US, Mr Hurley added. | More than half of all viewers on YouTube were now from outside the US, Mr Hurley added. |
YouTube has also unveiled content partners around the world, including deals with France 24, Antena 3 in Spain, European football clubs such as AC Milan, Chelsea, Barcelona and Real Madrid, as well as organisations such as Friends of the Earth and Greenpeace. | YouTube has also unveiled content partners around the world, including deals with France 24, Antena 3 in Spain, European football clubs such as AC Milan, Chelsea, Barcelona and Real Madrid, as well as organisations such as Friends of the Earth and Greenpeace. |
"We want to create a YouTube experience that is a local experience," said Steve Chen, the service's other co-founder. | "We want to create a YouTube experience that is a local experience," said Steve Chen, the service's other co-founder. |
"It's not just about translating, it also about creating content unique to certain countries." | "It's not just about translating, it also about creating content unique to certain countries." |
Legal threats | Legal threats |
YouTube is now stressing its credentials as a platform not just for user-generated content but also for professional broadcaster and advertisers. | YouTube is now stressing its credentials as a platform not just for user-generated content but also for professional broadcaster and advertisers. |
The company says it has more than 1,000 global partners, with more than 150 deals signed in Europe since March. | The company says it has more than 1,000 global partners, with more than 150 deals signed in Europe since March. |
Mr Hurley said: "We respect copyright and we want to create new revenue streams to create opportunities. | Mr Hurley said: "We respect copyright and we want to create new revenue streams to create opportunities. |
"We have been working with rights holders to help them leverage new audiences." | "We have been working with rights holders to help them leverage new audiences." |
Despite the assurances, YouTube is facing widespread legal action from copyright holders over the use of material that is being uploaded by the site's users without permission. | Despite the assurances, YouTube is facing widespread legal action from copyright holders over the use of material that is being uploaded by the site's users without permission. |
Mr Hurley said only a small amount of material on YouTube was being shared without approval. | Mr Hurley said only a small amount of material on YouTube was being shared without approval. |
He added: "The majority is original created work. We are also working on tools to help stop this happen." | He added: "The majority is original created work. We are also working on tools to help stop this happen." |
He declined to say, when asked, how much money Google had set aside to fight or settle pending and future legal battles. | He declined to say, when asked, how much money Google had set aside to fight or settle pending and future legal battles. |