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| Version 1 | Version 2 |
|---|---|
| Mobile theft ads aimed at young | Mobile theft ads aimed at young |
| (about 4 hours later) | |
| Buying stolen mobile phones is a "waste of money" because the industry blocks them within 48 hours, a Home Office campaign will seek to show. | Buying stolen mobile phones is a "waste of money" because the industry blocks them within 48 hours, a Home Office campaign will seek to show. |
| Primarily aimed at 16 to 25-year-olds, the adverts will use abbreviated text and be distributed via networking websites such as Facebook and MySpace. | Primarily aimed at 16 to 25-year-olds, the adverts will use abbreviated text and be distributed via networking websites such as Facebook and MySpace. |
| The £500,000 campaign will include ads in magazines, phone boxes and on bins. | The £500,000 campaign will include ads in magazines, phone boxes and on bins. |
| About 800,000 people had their mobile phones stolen in England and Wales last year, government figures suggest. | |
| The release of the statistics last month was the first time the Home Office published figures for the number of people affected by this type of crime. | The release of the statistics last month was the first time the Home Office published figures for the number of people affected by this type of crime. |
| Children and young adults are most likely to suffer a mobile phone theft, according to the British Crime Survey. | Children and young adults are most likely to suffer a mobile phone theft, according to the British Crime Survey. |
| The Home Office said that although the majority of thefts occurred when a handset was left unattended, mobile phones were linked to robbery. | The Home Office said that although the majority of thefts occurred when a handset was left unattended, mobile phones were linked to robbery. |
| Illicit market | Illicit market |
| One was stolen in around 52% of robberies and a mobile phone was the only item taken in around 28% of such crimes, the government said. | One was stolen in around 52% of robberies and a mobile phone was the only item taken in around 28% of such crimes, the government said. |
| Crime Reduction Minister Baroness Scotland said: "I want this campaign to take the bottom out of the illicit phone market entirely. | Crime Reduction Minister Baroness Scotland said: "I want this campaign to take the bottom out of the illicit phone market entirely. |
| "Young people should be left in no doubt that stolen phones won't work anymore. The prize will be a dramatic reduction in mobile phone crime overall, making young people safer." | "Young people should be left in no doubt that stolen phones won't work anymore. The prize will be a dramatic reduction in mobile phone crime overall, making young people safer." |
| Jack Wraith, chairman of the Mobile Industry Crime Action Forum, said independent testing had shown the UK phone industry had exceeded its own target and was now able to block 90% of mobile handsets across all UK networks "within 48 hours of them being reported as stolen". | Jack Wraith, chairman of the Mobile Industry Crime Action Forum, said independent testing had shown the UK phone industry had exceeded its own target and was now able to block 90% of mobile handsets across all UK networks "within 48 hours of them being reported as stolen". |
| The campaign starts on Monday and is scheduled to run until mid-August. | The campaign starts on Monday and is scheduled to run until mid-August. |