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| Alexander Lebedev's 20p i bucks newspaper circulation decline | Alexander Lebedev's 20p i bucks newspaper circulation decline |
| (about 1 hour later) | |
| Alexander Lebedev's 20p i continued to increase circulation in February, up nearly 9% month-on-month to more than 260,000. | Alexander Lebedev's 20p i continued to increase circulation in February, up nearly 9% month-on-month to more than 260,000. |
| The i, which has been backed by a TV advertising campaign since January, boosted its circulation by 50.49% year-on-year to 264,432, a 8.68% month-on-month increase, according to the latest Audit Bureau of Circulations report published on Friday. This comes after a 9.74% month-on-month circulation uplift in January. | The i, which has been backed by a TV advertising campaign since January, boosted its circulation by 50.49% year-on-year to 264,432, a 8.68% month-on-month increase, according to the latest Audit Bureau of Circulations report published on Friday. This comes after a 9.74% month-on-month circulation uplift in January. |
| Part of the i's month-on-month circulation growth is accounted for by an increase in bulks by about 10,000 copies to 57,285. Bulks are copies sold to travel and leisure companies for a nominal fee and given away free with the aim of new readers sampling the paper and becoming regular buyers. | Part of the i's month-on-month circulation growth is accounted for by an increase in bulks by about 10,000 copies to 57,285. Bulks are copies sold to travel and leisure companies for a nominal fee and given away free with the aim of new readers sampling the paper and becoming regular buyers. |
| UK and Ireland paid-for circulation was also up just over 10,000, topping 200,000 for the first time at 207,147. | UK and Ireland paid-for circulation was also up just over 10,000, topping 200,000 for the first time at 207,147. |
| The i has increased bulk distribution since October, when publisher Independent Print began switching bulks from sister title the Independent. | The i has increased bulk distribution since October, when publisher Independent Print began switching bulks from sister title the Independent. |
| Cutting bulks and overseas is hitting the Independent's year-on-year comparison hard, with the title down 42.38% compared to February 2011 to 105,160, a 10.18% month-on-month decline. | Cutting bulks and overseas is hitting the Independent's year-on-year comparison hard, with the title down 42.38% compared to February 2011 to 105,160, a 10.18% month-on-month decline. |
| Bulks have been cut by almost 40,000 compared to a year ago, to about 34,000 last month. In February 2011 the Independent distributed 23,567 copies overseas on average daily, compared to 540 last month. | Bulks have been cut by almost 40,000 compared to a year ago, to about 34,000 last month. In February 2011 the Independent distributed 23,567 copies overseas on average daily, compared to 540 last month. |
| The Guardian, like MediaGuardian published by Guardian News & Media, reported a year-on-year fall of 17.75% to 215,988 copies in February. This represented a month-on-month fall of 5.99%. | The Guardian, like MediaGuardian published by Guardian News & Media, reported a year-on-year fall of 17.75% to 215,988 copies in February. This represented a month-on-month fall of 5.99%. |
| Year-on-year comparisons for the Guardian are adversely affected by the decision to ditch overseas distribution altogether. In February 2011 the paper sent 17,000 copies overseas daily on average. | Year-on-year comparisons for the Guardian are adversely affected by the decision to ditch overseas distribution altogether. In February 2011 the paper sent 17,000 copies overseas daily on average. |
| In February the Financial Times reported a 16.43% sales decline year-on-year, 1.02% month-on-month, to 316,493. | In February the Financial Times reported a 16.43% sales decline year-on-year, 1.02% month-on-month, to 316,493. |
| The FT reported sales of 92,018 copies in the UK and Ireland. More a third of that, 32,000, were bulks. | The FT reported sales of 92,018 copies in the UK and Ireland. More a third of that, 32,000, were bulks. |
| Sales of the Times fell 10.86% to 397,549 year-on-year, a 1.87% month-on-month decline. | Sales of the Times fell 10.86% to 397,549 year-on-year, a 1.87% month-on-month decline. |
| The Daily Mail saw sales drop 6.04% year-on-year and 3.27% month-on-month to 1,945,496. The Daily Mail distributes more than 118,000 bulks. | The Daily Mail saw sales drop 6.04% year-on-year and 3.27% month-on-month to 1,945,496. The Daily Mail distributes more than 118,000 bulks. |
| In the redtop market, Richard Desmond's Daily Star suffered the biggest year-on-year decrease, with sales down 14.11% compared to February 2011, and 1.11% month-on-month to 617,082. | In the redtop market, Richard Desmond's Daily Star suffered the biggest year-on-year decrease, with sales down 14.11% compared to February 2011, and 1.11% month-on-month to 617,082. |
| Its stablemate, the Daily Express, fell 7.39% year-on-year to 577,543, a 1.56% month-on-month fall. | Its stablemate, the Daily Express, fell 7.39% year-on-year to 577,543, a 1.56% month-on-month fall. |
| The Sun dropped 8.38% year-on-year to 2,582,301, a 6.14% month-on-month decline. | The Sun dropped 8.38% year-on-year to 2,582,301, a 6.14% month-on-month decline. |
| In February the Daily Mirror lost 6.32% of sales year-on-year to 1,102,810, a 1.76% month-on-month. | In February the Daily Mirror lost 6.32% of sales year-on-year to 1,102,810, a 1.76% month-on-month. |
| The Sun | |
| Headline circulation: 2,582,301 | |
| Month-on-month change: -6.14% | |
| Year-on-year change: -8.38% | |
| Overseas: 19,575 | |
| Daily Mail | |
| Headline circulation: 1,945,496 | |
| Month-on-month change: -3.27% | |
| Year-on-year change: -6.04% | |
| UK and Ireland paid-for circulation: 1,827,421 (93.9% of the total) | |
| Overseas: 86,157 | |
| Daily Mirror | |
| Headline circulation: 1,102,810 | |
| Month-on-month change: -1.76% | |
| Year-on-year change: -6.32% | |
| Overseas: 31,742 | |
| Daily Star | |
| Headline circulation: 617,082 | |
| Month-on-month change: -1.11% | |
| Year-on-year change: -14.11% | |
| Overseas: 7,287 | |
| Daily Express | |
| Headline circulation: 577,543 | |
| Month-on-month change: -1.56% | |
| Year-on-year change: -7.39% | |
| Overseas: 17,074 | |
| Daily Telegraph | |
| Headline circulation: 578,774 | |
| Month-on-month change: -2.92% | |
| Year-on-year change: -7.89% | |
| Overseas: 12,241 | |
| The Times | |
| Headline circulation: 397,549 | |
| Month-on-month change: -1.87% | |
| Year-on-year change: -10.86% | |
| Overseas: 19,392 | |
| Financial Times | |
| Headline circulation: 316,493 | |
| Month-on-month change: -1.02% | |
| Year-on-year change: -16.43% | |
| UK and Ireland paid-for circulation: 59,946 (18.9% of the total) | |
| Overseas: 217,879 | |
| i | |
| Headline circulation: 264,432 | |
| Month-on-month change: +8.68% | |
| Year-on-year change: +50.49% | |
| UK and Ireland paid-for circulation: 207,147 (78% of total) | |
| Overseas: 0 | |
| The Guardian | |
| Headline circulation: 215,988 | |
| Month-on-month change: -5.99% | |
| Year-on-year change: -17.75% | |
| Overseas: 0 | |
| The Independent | |
| Headline circulation: 105,160 | |
| Month-on-month change: -10.18% | |
| Year-on-year change: -42.38% | |
| UK and Ireland paid-for circulation: 70,836 (67% of the total) | |
| Overseas: 540 | |
| Headline circulation includes lesser rate sales, subscriptions, bulks – copies sold to airlines, rail companies, hotels and gyms for a nominal fee and given free to the public – and distribution in Ireland and overseas. UK and Ireland paid-for circulation excludes bulks and overseas distribution; where this figure is not given, bulks and overseas distribution account for less than 5% of total circulation | |
| • To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication". | • To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication". |
| • To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook | • To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook |
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