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| Version 0 | Version 1 |
|---|---|
| Yahoo sees advertising shake-up | Yahoo sees advertising shake-up |
| (30 minutes later) | |
| Yahoo is overhauling the way it sells advertising in the US in an effort to help revive the business. | Yahoo is overhauling the way it sells advertising in the US in an effort to help revive the business. |
| The internet firm, whose boss Terry Semel quit this month after recent poor trading, is merging its display and web search advertising operations. | The internet firm, whose boss Terry Semel quit this month after recent poor trading, is merging its display and web search advertising operations. |
| The firm's most senior US advertising executive has also left the business. | The firm's most senior US advertising executive has also left the business. |
| Hugely reliant on advertising for its revenues, Yahoo said the shake-up would better position it to sell ads across different formats. | Hugely reliant on advertising for its revenues, Yahoo said the shake-up would better position it to sell ads across different formats. |
| 'Better results' | 'Better results' |
| A week ago co-founder Jerry Yang replaced Mr Semel as chief executive at a difficult time for the business, which has more than 500 million users worldwide. | A week ago co-founder Jerry Yang replaced Mr Semel as chief executive at a difficult time for the business, which has more than 500 million users worldwide. |
| Yahoo has lost ground to chief rival Google and has been slow to react the increased popularity of social networking sites. | Yahoo has lost ground to chief rival Google and has been slow to react the increased popularity of social networking sites. |
| The two organizations will deliver profoundly better results than when delivered separately Gregory Coleman, Yahoo vice president of global sales | |
| The firm suffered a sharp fall in profits in the first quarter and said recently that weak display ad revenues would impact on second quarter results. | The firm suffered a sharp fall in profits in the first quarter and said recently that weak display ad revenues would impact on second quarter results. |
| The overhaul of its domestic ad operation will see greater emphasis on multi-platform selling, encompassing video as well as traditional banner and web search ads. | The overhaul of its domestic ad operation will see greater emphasis on multi-platform selling, encompassing video as well as traditional banner and web search ads. |
| As a result, chief US sales officer Wenda Harris-Millard is to leave the company and will join Martha Stewart Living Omnimedia. | As a result, chief US sales officer Wenda Harris-Millard is to leave the company and will join Martha Stewart Living Omnimedia. |
| She said her departure was "not a comment" on Yahoo's recent problems but a reflection of her desire for a new challenge. | She said her departure was "not a comment" on Yahoo's recent problems but a reflection of her desire for a new challenge. |
| The new combined advertising function will be led by senior executive David Karnstedt. | The new combined advertising function will be led by senior executive David Karnstedt. |
| "When combined, the two organizations will deliver profoundly better results than when delivered separately," said Gregory Coleman, Yahoo's executive vice president of global sales. |