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| Tweet-a-thon to introduce newborn babies in Coventry | Tweet-a-thon to introduce newborn babies in Coventry |
| (about 7 hours later) | |
| Babies born in Coventry are set to get an early introduction to the internet during a tweet-a-thon from a busy maternity ward in the city. | Babies born in Coventry are set to get an early introduction to the internet during a tweet-a-thon from a busy maternity ward in the city. |
| The tweets started at 08:00 GMT and will follow maternity staff during a 12-hour shift at University Hospital. | |
| The trust said it was the first time any NHS hospital in the UK had tweeted live from its maternity unit. | The trust said it was the first time any NHS hospital in the UK had tweeted live from its maternity unit. |
| The event is part of the trust's month-long celebration of motherhood and aims to "open the window" on its services. | The event is part of the trust's month-long celebration of motherhood and aims to "open the window" on its services. |
| The tweet-a-thon also aims to highlight the remarkable mothers and babies on the ward, as well as the staff that ensure their wellbeing, University Hospitals Coventry & Warwickshire NHS Trust (UHCW) said. | The tweet-a-thon also aims to highlight the remarkable mothers and babies on the ward, as well as the staff that ensure their wellbeing, University Hospitals Coventry & Warwickshire NHS Trust (UHCW) said. |
| 'Never dull' | 'Never dull' |
| Claire Allan, modern matron for the labour ward, said: "We are delighted that the first tweet-a-thon in the NHS from a maternity unit will begin in our busy labour ward. | Claire Allan, modern matron for the labour ward, said: "We are delighted that the first tweet-a-thon in the NHS from a maternity unit will begin in our busy labour ward. |
| "It is true to say there is never a dull moment and I am sure there will be plenty of new arrivals during the day." | "It is true to say there is never a dull moment and I am sure there will be plenty of new arrivals during the day." |
| Staff from the communications team will be tweeting from the trust's profile: @nhsuhcw | Staff from the communications team will be tweeting from the trust's profile: @nhsuhcw |
| By lunchtime, at least one newborn had arrived with midwives tweeting that a new mother was being shown how to breastfeed her 30-minute old baby boy. | |
| Several other women were still waiting for their babies to arrive. | |
| Followers can submit questions for the maternity team using the hashtag #MaternityMarch. | |
| Carmel McCalmont, the trust's head of midwifery, said: "Our team of midwives and consultants work incredibly hard every day to welcome new babies into the world, and we are really looking forward to giving the public a glimpse of what goes on behind the scenes." | Carmel McCalmont, the trust's head of midwifery, said: "Our team of midwives and consultants work incredibly hard every day to welcome new babies into the world, and we are really looking forward to giving the public a glimpse of what goes on behind the scenes." |