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Apple head Tim Cook says he is not the next Steve Jobs | Apple head Tim Cook says he is not the next Steve Jobs |
(40 minutes later) | |
By Laura Locke Technology reporter, San Francisco | |
Apple's new chief executive Tim Cook has said he is not trying to be the next Steve Jobs. | Apple's new chief executive Tim Cook has said he is not trying to be the next Steve Jobs. |
"Steve was a visionary. My role was never to replace him," he said in his first live media interview. | "Steve was a visionary. My role was never to replace him," he said in his first live media interview. |
Mr Cook was talking at the Wall Street Journal's annual All Things Digital conference in California. | Mr Cook was talking at the Wall Street Journal's annual All Things Digital conference in California. |
He revealed few specifics but said Apple would "double down on secrecy on products" and that Apple TV remains "an area of intense interest". | He revealed few specifics but said Apple would "double down on secrecy on products" and that Apple TV remains "an area of intense interest". |
Despite being peppered with questions from over an hour talking to technology, media and entertainment executives, Mr Cook revealed only a handful of incremental insights on Apple's products and strategies. | Despite being peppered with questions from over an hour talking to technology, media and entertainment executives, Mr Cook revealed only a handful of incremental insights on Apple's products and strategies. |
Regarding a possible integration with Facebook via iTunes or on the iPhone, he said: "Our relationship is good. I think we can do more with them. Stay tuned." | Regarding a possible integration with Facebook via iTunes or on the iPhone, he said: "Our relationship is good. I think we can do more with them. Stay tuned." |
'I am who I am' | 'I am who I am' |
But he reserved some of his strongest statements for protecting intellectual property. | But he reserved some of his strongest statements for protecting intellectual property. |
Rather than agree that the legal battle over patents between Apple and Samsung was taking a toll on innovation, he instead pointed toward patent piracy in general. | Rather than agree that the legal battle over patents between Apple and Samsung was taking a toll on innovation, he instead pointed toward patent piracy in general. |
"It's important that Apple not be the developer for the world," he said. | "It's important that Apple not be the developer for the world," he said. |
"We can't take all of our energy, and all of our care, and finish the painting and have someone else put their name on it." | "We can't take all of our energy, and all of our care, and finish the painting and have someone else put their name on it." |
When asked, how Apple would change under his leadership, Mr Cook skirted the question several times, but ultimately deferred to Steve Jobs' legacy as Apple's founder and chief executive. | When asked, how Apple would change under his leadership, Mr Cook skirted the question several times, but ultimately deferred to Steve Jobs' legacy as Apple's founder and chief executive. |
"Steve was a visionary. My role was never to replace him. He was an original." | "Steve was a visionary. My role was never to replace him. He was an original." |
"I've never felt the weight of trying to be Steve. It's not who I am and it's not my goal in life." | "I've never felt the weight of trying to be Steve. It's not who I am and it's not my goal in life." |
"I am who I am, and I'm focused on that, and being a great CEO of Apple." | "I am who I am, and I'm focused on that, and being a great CEO of Apple." |
'Strong hand' | 'Strong hand' |
Adam Lashinsky, author of Inside Apple: How America's Most Admired -and Secretive - Company Really Works, attended the talk and said that Tim Cook came across as confident and self-assured. | Adam Lashinsky, author of Inside Apple: How America's Most Admired -and Secretive - Company Really Works, attended the talk and said that Tim Cook came across as confident and self-assured. |
"We saw an extremely confident, intelligent, comfortable man who has replaced a legend." | "We saw an extremely confident, intelligent, comfortable man who has replaced a legend." |
"I think it was very reassuring to see this strong hand on the steering wheel at Apple." | "I think it was very reassuring to see this strong hand on the steering wheel at Apple." |
"He spoke eloquently that he is not a replacement for Steve Jobs, and we should not expect him to be the visionary that Jobs was." | "He spoke eloquently that he is not a replacement for Steve Jobs, and we should not expect him to be the visionary that Jobs was." |
"In other words we saw a man who is comfortable in his own skin, who knows who he is." | "In other words we saw a man who is comfortable in his own skin, who knows who he is." |
Tim Bajarin, a technology analyst who has followed Apple since 1981 said: "Make no mistake, this is an incredibly strong leader whose vision and goal is to protect the Apple culture." | Tim Bajarin, a technology analyst who has followed Apple since 1981 said: "Make no mistake, this is an incredibly strong leader whose vision and goal is to protect the Apple culture." |
"People don't really understand how sick Jobs was the past two years of his life. Tim basically has been running the company for over two-and-a-half years." | "People don't really understand how sick Jobs was the past two years of his life. Tim basically has been running the company for over two-and-a-half years." |
"He has the respect and the allegiance of the staff. As a result, that's why we haven't seen Apple skip a beat." | "He has the respect and the allegiance of the staff. As a result, that's why we haven't seen Apple skip a beat." |