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Apple CEO Tim Cook discusses what it was like to take over for Steve Jobs Apple CEO Tim Cook discusses what it was like to take over for Steve Jobs
(40 minutes later)
Tim Cook, the Apple CEO who made headlines last week for opting out of a $75m dividend he was set to earn on 1m shares of company stock, sat down at a tech conference in Silicon Valley on Tuesday to answer questions about Apple's past and future.Tim Cook, the Apple CEO who made headlines last week for opting out of a $75m dividend he was set to earn on 1m shares of company stock, sat down at a tech conference in Silicon Valley on Tuesday to answer questions about Apple's past and future.
Cook was named CEO of the tech giant in August 2011, taking over the post's duties less than two months before Steve Jobs succumbed to pancreatic cancer. Cook gave a glimpse into a post-Jobs era at the D: All Things D conference, and revealed that the most shocking thing about taking over for Jobs was the daily deluge of e-mails he receives from customers.Cook was named CEO of the tech giant in August 2011, taking over the post's duties less than two months before Steve Jobs succumbed to pancreatic cancer. Cook gave a glimpse into a post-Jobs era at the D: All Things D conference, and revealed that the most shocking thing about taking over for Jobs was the daily deluge of e-mails he receives from customers.
"They talk to you as if you are sitting in their living room," Cook said."They talk to you as if you are sitting in their living room," Cook said.
Here are some other noteworthy hints Cook gave about the company:Here are some other noteworthy hints Cook gave about the company:
On Ping, Apple's social network for music: On Ping, Apple's social network for music:
I was carefully avoiding that. We tried Ping, and I think the customer voted and said, 'This isn't something that I want to put a lot of energy into.'I was carefully avoiding that. We tried Ping, and I think the customer voted and said, 'This isn't something that I want to put a lot of energy into.'
On making television a social product (Cook noted that 2.7m Apple TVs have sold in the early months of this year):On making television a social product (Cook noted that 2.7m Apple TVs have sold in the early months of this year):
This is an area of intense interest for us.This is an area of intense interest for us.
On monitoring overtime for the 700,000 factory workers the company tracks in China:On monitoring overtime for the 700,000 factory workers the company tracks in China:
Some people want to work a lot. They want to move and work for a year or two, and then move back to their village and bring back as much money as they can.Some people want to work a lot. They want to move and work for a year or two, and then move back to their village and bring back as much money as they can.
Mashable's Peter Pachal: Deeper Facebook connections on the horizon?
If Apple does strengthen its relationship with Facebook, it would be further reason for the company to finally do away with Ping, Apple's ill-fated attempt at a social network. Cook said he had thought about killing Ping when a member of the audience asked him about it, but he also noted that some customers really love it.
Mathew Ingram from GigaOm was not enlightened:
I've read so many dozens of posts about Tim Cook from D10 and I have learned exactly nothing about either him or Apple.