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| Version 0 | Version 1 |
|---|---|
| New York Times launches Chinese language website | New York Times launches Chinese language website |
| (about 1 hour later) | |
| The New York Times has launched a Chinese language version of its website in a bid to tap into the world's biggest internet market. | The New York Times has launched a Chinese language version of its website in a bid to tap into the world's biggest internet market. |
| The paper said the portal was targeted at "educated, affluent, global citizens" of China's growing middle class. | The paper said the portal was targeted at "educated, affluent, global citizens" of China's growing middle class. |
| The move comes despite concerns over China's strict control and censorship of online content. | The move comes despite concerns over China's strict control and censorship of online content. |
| However, the paper said that it would follow its journalistic standards. | However, the paper said that it would follow its journalistic standards. |
| "We're not tailoring it to the demands of the Chinese government, so we're not operating like a Chinese media company," Joseph Kahn, the paper's foreign editor was quoted as saying. | "We're not tailoring it to the demands of the Chinese government, so we're not operating like a Chinese media company," Joseph Kahn, the paper's foreign editor was quoted as saying. |
| "China operates a very vigorous firewall. We have no control over that. We hope and expect that Chinese officials will welcome what we're doing." | "China operates a very vigorous firewall. We have no control over that. We hope and expect that Chinese officials will welcome what we're doing." |
| Growing market | |
| China has more than 500 million internet users and that number is expected to grow further in the coming years. | |
| As more and more people get access to the internet, companies have been keen to use the medium to reach out to potential consumers. | |
| As a result, online advertising revenues for internet firms have been rising. | |
| Earlier this year Baidu, which is China's largest internet search engine, reported a jump in advertising revenue of more than 80% in 2011. | |
| The New York Times said it was hopeful that a specific Chinese language portal would help it tap into the lucrative market. | |
| The firm has already got international brands such as Cartier and Salvatore Ferragamo to sign up to advertise with it and said that it was confident of attracting other companies. | |
| "I believe there will also be an opportunity for corporate and financial advisers," said Denise Warren, chief general manager of nytimes.com. | |
| "We believe we will be reaching a global, well-educated, international audience." |