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| Microsoft in $6.2bn write-down of aQuantive advertising service | Microsoft in $6.2bn write-down of aQuantive advertising service |
| (35 minutes later) | |
| Microsoft could plunge to a quarterly loss after taking a $6.2bn (£3.96bn) charge against its balance sheet by writing down the value of its aQuantive online advertising service, bought in May 2007, almost to zero. | Microsoft could plunge to a quarterly loss after taking a $6.2bn (£3.96bn) charge against its balance sheet by writing down the value of its aQuantive online advertising service, bought in May 2007, almost to zero. |
| The decision reflects its inability to produce further revenue from the service, and could push the company into a technical loss in its quarterly results for the three months to 30 June, where analysts had expected it to make a profit of $5.3bn. The figures will be announced on 17 July. | The decision reflects its inability to produce further revenue from the service, and could push the company into a technical loss in its quarterly results for the three months to 30 June, where analysts had expected it to make a profit of $5.3bn. The figures will be announced on 17 July. |
| The software giant blamed the setback primarily on aQuantive's disappointing performance, and admitted that while business in its online services division – in which its Bing search engine and aQuantive were housed – has been improving "the company's expectations for future growth and profitability are lower than previous estimates." | The software giant blamed the setback primarily on aQuantive's disappointing performance, and admitted that while business in its online services division – in which its Bing search engine and aQuantive were housed – has been improving "the company's expectations for future growth and profitability are lower than previous estimates." |
| This year, eMarketer estimates Google will take 77.9% of all US search ad revenues, up from 74.4% in 2011. While Microsoft's search revenues are expected to grow in 2012, the company's share of overall US search advertising revenues are expected to remain at 7%, the same as last year. When combined with search revenues from Yahoo, the two companies' share will fall to 11.5% in 2012, down from 13.7% in 2011, the company estimates. | This year, eMarketer estimates Google will take 77.9% of all US search ad revenues, up from 74.4% in 2011. While Microsoft's search revenues are expected to grow in 2012, the company's share of overall US search advertising revenues are expected to remain at 7%, the same as last year. When combined with search revenues from Yahoo, the two companies' share will fall to 11.5% in 2012, down from 13.7% in 2011, the company estimates. |
| At $6.2bn the aQuantive purchase was, at the time, the most expensive acquisition in the company's 37-year history; only its $8.5bn purchase of Skype last year surpassed it. Microsoft seemed to have been rushed into the purchase by Google's acquisition of the rival advertising network DoubleClick for $3.1bn at the same time. | At $6.2bn the aQuantive purchase was, at the time, the most expensive acquisition in the company's 37-year history; only its $8.5bn purchase of Skype last year surpassed it. Microsoft seemed to have been rushed into the purchase by Google's acquisition of the rival advertising network DoubleClick for $3.1bn at the same time. |
| Since it bought aQuantive, Microsoft's online division has reported losses totaling nearly $9bn. | Since it bought aQuantive, Microsoft's online division has reported losses totaling nearly $9bn. |
| The disappointing performance comes at a time when Google has expanded its online ad empire, despite Microsoft's attempts to lure surfers and marketers. | The disappointing performance comes at a time when Google has expanded its online ad empire, despite Microsoft's attempts to lure surfers and marketers. |
| Google's success has flowed, in part, from the DoubleClick acquisition. Last year Google earned $9.7bn on nearly $38bn in revenue, with most of the money coming from online ads. | Google's success has flowed, in part, from the DoubleClick acquisition. Last year Google earned $9.7bn on nearly $38bn in revenue, with most of the money coming from online ads. |
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| 14 Oct 2012 | |
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| 8 Dec 2008 | 8 Dec 2008 |
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| 6 Jan 2005 | 6 Jan 2005 |
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| 19 May 2007 | |
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| 14 Dec 2004 | |
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| Google targets Microsoft with launch of Chromebook laptop | |
| 12 May 2011 | |
| Search giant to use its own operating system on new laptops in audacious challenge to Microsoft's £5bn-a-quarter software | |
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| Software giant on course to make a quarterly loss as value of online advertising portal slumps following poor performance | Software giant on course to make a quarterly loss as value of online advertising portal slumps following poor performance |
| Microsoft could plunge to a quarterly loss after taking a $6.2bn (£3.96bn) charge against its balance sheet by writing down the value of its aQuantive online advertising service, bought in May 2007, almost to zero. | Microsoft could plunge to a quarterly loss after taking a $6.2bn (£3.96bn) charge against its balance sheet by writing down the value of its aQuantive online advertising service, bought in May 2007, almost to zero. |
| The decision reflects its inability to produce further revenue from the service, and could push the company into a technical loss in its quarterly results for the three months to 30 June, where analysts had expected it to make a profit of $5.3bn. The figures will be announced on 17 July. | The decision reflects its inability to produce further revenue from the service, and could push the company into a technical loss in its quarterly results for the three months to 30 June, where analysts had expected it to make a profit of $5.3bn. The figures will be announced on 17 July. |
| The software giant blamed the setback primarily on aQuantive's disappointing performance, and admitted that while business in its online services division – in which its Bing search engine and aQuantive were housed – has been improving "the company's expectations for future growth and profitability are lower than previous estimates." | The software giant blamed the setback primarily on aQuantive's disappointing performance, and admitted that while business in its online services division – in which its Bing search engine and aQuantive were housed – has been improving "the company's expectations for future growth and profitability are lower than previous estimates." |
| This year, eMarketer estimates Google will take 77.9% of all US search ad revenues, up from 74.4% in 2011. While Microsoft's search revenues are expected to grow in 2012, the company's share of overall US search advertising revenues are expected to remain at 7%, the same as last year. When combined with search revenues from Yahoo, the two companies' share will fall to 11.5% in 2012, down from 13.7% in 2011, the company estimates. | This year, eMarketer estimates Google will take 77.9% of all US search ad revenues, up from 74.4% in 2011. While Microsoft's search revenues are expected to grow in 2012, the company's share of overall US search advertising revenues are expected to remain at 7%, the same as last year. When combined with search revenues from Yahoo, the two companies' share will fall to 11.5% in 2012, down from 13.7% in 2011, the company estimates. |
| At $6.2bn the aQuantive purchase was, at the time, the most expensive acquisition in the company's 37-year history; only its $8.5bn purchase of Skype last year surpassed it. Microsoft seemed to have been rushed into the purchase by Google's acquisition of the rival advertising network DoubleClick for $3.1bn at the same time. | At $6.2bn the aQuantive purchase was, at the time, the most expensive acquisition in the company's 37-year history; only its $8.5bn purchase of Skype last year surpassed it. Microsoft seemed to have been rushed into the purchase by Google's acquisition of the rival advertising network DoubleClick for $3.1bn at the same time. |
| Since it bought aQuantive, Microsoft's online division has reported losses totaling nearly $9bn. | Since it bought aQuantive, Microsoft's online division has reported losses totaling nearly $9bn. |
| The disappointing performance comes at a time when Google has expanded its online ad empire, despite Microsoft's attempts to lure surfers and marketers. | The disappointing performance comes at a time when Google has expanded its online ad empire, despite Microsoft's attempts to lure surfers and marketers. |
| Google's success has flowed, in part, from the DoubleClick acquisition. Last year Google earned $9.7bn on nearly $38bn in revenue, with most of the money coming from online ads. | Google's success has flowed, in part, from the DoubleClick acquisition. Last year Google earned $9.7bn on nearly $38bn in revenue, with most of the money coming from online ads. |