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| Version 1 | Version 2 |
|---|---|
| Can't wait to discover Mitt Romney's VP pick? Get the app! | Can't wait to discover Mitt Romney's VP pick? Get the app! |
| (9 months later) | |
| Mitt Romney has yet to announce his running mate, but smartphone users will be the first to know. | Mitt Romney has yet to announce his running mate, but smartphone users will be the first to know. |
| The Romney campaign has launched a "Mitt's VP app", which will alert users to Romney's choice before a media announcement is made. | The Romney campaign has launched a "Mitt's VP app", which will alert users to Romney's choice before a media announcement is made. |
| As the App Store says: "Just download the app, and when Mitt decides on his running mate, you'll get an exclusive notification from the campaign letting you in on the exciting news before the press and just about everyone else (except maybe Ann)". Provided no members of the press download the app, of course. | As the App Store says: "Just download the app, and when Mitt decides on his running mate, you'll get an exclusive notification from the campaign letting you in on the exciting news before the press and just about everyone else (except maybe Ann)". Provided no members of the press download the app, of course. |
| Users will receive the information through push notifications on their Android or iOS device. | Users will receive the information through push notifications on their Android or iOS device. |
| To receive the alert, users must log in to the app with Facebook or a MyMitt account, then provide their home address and zip code. In exchange for providing this information – which the campaign can use however it sees fit – the user will get a "limited edition" bumper sticker. | To receive the alert, users must log in to the app with Facebook or a MyMitt account, then provide their home address and zip code. In exchange for providing this information – which the campaign can use however it sees fit – the user will get a "limited edition" bumper sticker. |
| "The first official way to learn the name of the republican vice-presidential candidate is by using our new 'Mitt's VP' app," said Romney digital director Zac Moffatt in a statement. "Users of the app will be the first to get the news on the biggest political decision of the year through an instantaneous alert on the one device most people carry around the clock – their phone." | "The first official way to learn the name of the republican vice-presidential candidate is by using our new 'Mitt's VP' app," said Romney digital director Zac Moffatt in a statement. "Users of the app will be the first to get the news on the biggest political decision of the year through an instantaneous alert on the one device most people carry around the clock – their phone." |
| According to a Pew Poll, 50.4% of mobile phone subscribers in the US use smartphones and usage is almost equally distributed between men and women. Smartphones are most popular among younger demographics and a majority of African American mobile subscribers use smartphones. | According to a Pew Poll, 50.4% of mobile phone subscribers in the US use smartphones and usage is almost equally distributed between men and women. Smartphones are most popular among younger demographics and a majority of African American mobile subscribers use smartphones. |
| Obama also used mobile technology to announce his vice-presidential pick in 2008, letting voters know by text that he was choosing Joe Biden. His campaign has also released a mobile app, but it is meant more as an organizing tool for the campaign. | Obama also used mobile technology to announce his vice-presidential pick in 2008, letting voters know by text that he was choosing Joe Biden. His campaign has also released a mobile app, but it is meant more as an organizing tool for the campaign. |
| Obama's app identifies local volunteer events, provides state-specific voting information and allows people to register to vote. The app also provides a list of local voters, including their name and address, to enable users to canvass in their neighborhood. The Android version of that app has yet to be released. | Obama's app identifies local volunteer events, provides state-specific voting information and allows people to register to vote. The app also provides a list of local voters, including their name and address, to enable users to canvass in their neighborhood. The Android version of that app has yet to be released. |
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