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Apple Case Muddies the Future of Innovations Apple Case Muddies the Future of Innovations
(about 7 hours later)
Apple’s victory on Friday in a patent lawsuit against Samsung could, if upheld, give its rivals a kick in the pants to create more original products.Apple’s victory on Friday in a patent lawsuit against Samsung could, if upheld, give its rivals a kick in the pants to create more original products.
Whether consumers respond by buying the more distinctive devices is another question entirely.Whether consumers respond by buying the more distinctive devices is another question entirely.
Consider the case of Windows Phone, Microsoft’s operating system for smartphones, which looks almost nothing like the Apple software for iPhones and iPads. Reviewers have praised Windows Phone for its fresh, distinctive design, with bold typography and a tile system for using phone functions.Consider the case of Windows Phone, Microsoft’s operating system for smartphones, which looks almost nothing like the Apple software for iPhones and iPads. Reviewers have praised Windows Phone for its fresh, distinctive design, with bold typography and a tile system for using phone functions.
But the phones, including the Lumia 900 from Nokia, have not sold well.But the phones, including the Lumia 900 from Nokia, have not sold well.
Microsoft’s product has not gained traction for a number of possible reasons, among them the big lead its rivals had in the marketplace and the relatively weak distribution of its main partner, Nokia. But the experience shows that any flourishing of innovative products prompted by the Samsung verdict may not translate into success for Apple’s rivals.Microsoft’s product has not gained traction for a number of possible reasons, among them the big lead its rivals had in the marketplace and the relatively weak distribution of its main partner, Nokia. But the experience shows that any flourishing of innovative products prompted by the Samsung verdict may not translate into success for Apple’s rivals.
People across the technology industry have expressed concerns about the future of innovation after a nine-person jury ruled in Apple’s favor last week in Federal District Court in San Jose, Calif. The jury said Samsung smartphone and tablet products violated a series of Apple patents protecting a number of designs and functions — including the rectangular shape and rounded edges of the iPhone and a method to distinguish between one-finger scrolling and two-finger gestures like pinch-to-zoom.People across the technology industry have expressed concerns about the future of innovation after a nine-person jury ruled in Apple’s favor last week in Federal District Court in San Jose, Calif. The jury said Samsung smartphone and tablet products violated a series of Apple patents protecting a number of designs and functions — including the rectangular shape and rounded edges of the iPhone and a method to distinguish between one-finger scrolling and two-finger gestures like pinch-to-zoom.
The jury awarded Apple more than $1 billion in damages. A court hearing in the coming weeks could determine whether a judge moves to permanently block the sale of Samsung products that infringe on Apple patents. The verdict could give Apple even greater leverage in its efforts to discourage other handset companies, like Samsung, that make devices based on Google’s Android operating system.The jury awarded Apple more than $1 billion in damages. A court hearing in the coming weeks could determine whether a judge moves to permanently block the sale of Samsung products that infringe on Apple patents. The verdict could give Apple even greater leverage in its efforts to discourage other handset companies, like Samsung, that make devices based on Google’s Android operating system.
Samsung plans to appeal the verdict.Samsung plans to appeal the verdict.
For Apple and executives at other companies in Silicon Valley that emphasize distinctive design, the verdict was a welcome validation of the effort they put into making and protecting technologies that create original user experiences. “It’s good for intellectual property, and good for firms that invest in design,” said Chip Lutton Jr., vice president and general counsel of Nest, maker of a smart thermostat.For Apple and executives at other companies in Silicon Valley that emphasize distinctive design, the verdict was a welcome validation of the effort they put into making and protecting technologies that create original user experiences. “It’s good for intellectual property, and good for firms that invest in design,” said Chip Lutton Jr., vice president and general counsel of Nest, maker of a smart thermostat.
Mr. Lutton was previously Apple’s chief intellectual property officer and was involved in filing the suit against Samsung.Mr. Lutton was previously Apple’s chief intellectual property officer and was involved in filing the suit against Samsung.
Bill Flora, creative director at a design firm in Seattle called Tectonic, acknowledged both positive and negative feelings about the verdict. On the one hand, it could force mobile companies to focus more on design rather than simply acting as copycats, said Mr. Flora, a former Microsoft designer who played a central role in creating the look of its Windows Phone software.Bill Flora, creative director at a design firm in Seattle called Tectonic, acknowledged both positive and negative feelings about the verdict. On the one hand, it could force mobile companies to focus more on design rather than simply acting as copycats, said Mr. Flora, a former Microsoft designer who played a central role in creating the look of its Windows Phone software.
But he said the decision could also create a “minefield” for product designers, in which they are constantly second-guessing whether functions will step on someone else’s patents. Mr. Flora is concerned, for example, that Apple’s patent on distinguishing scrolling from pinch-to-zoom covers a gesture that now is so common that touch-screen products without it would be like cars with square or triangular steering wheels.But he said the decision could also create a “minefield” for product designers, in which they are constantly second-guessing whether functions will step on someone else’s patents. Mr. Flora is concerned, for example, that Apple’s patent on distinguishing scrolling from pinch-to-zoom covers a gesture that now is so common that touch-screen products without it would be like cars with square or triangular steering wheels.
“It’s very much like a circular steering wheel,” he said.“It’s very much like a circular steering wheel,” he said.
Charlie Kindel, another former Microsoft executive who frequently writes about the mobile phone industry on his blog, said the verdict was unlikely to drastically affect Samsung or other handset makers. He said Samsung had already been on a path to revamping its mobile products.Charlie Kindel, another former Microsoft executive who frequently writes about the mobile phone industry on his blog, said the verdict was unlikely to drastically affect Samsung or other handset makers. He said Samsung had already been on a path to revamping its mobile products.
But Mr. Kindel also was concerned about the possibility of the mobile device market becoming increasingly complex. Software developers already have a complicated mix of mobile devices to make apps for, and the pressure on manufacturers to design devices differently could make it even harder. Consumers could be confused over which phones have which apps and functions. It may grow harder to persuade phone users to switch to another system, another roadblock to competition.But Mr. Kindel also was concerned about the possibility of the mobile device market becoming increasingly complex. Software developers already have a complicated mix of mobile devices to make apps for, and the pressure on manufacturers to design devices differently could make it even harder. Consumers could be confused over which phones have which apps and functions. It may grow harder to persuade phone users to switch to another system, another roadblock to competition.
“What this means is that the scarcity of mobile developers and the complexity that they face is going to get worse,” he said. Research in Motion, maker of the BlackBerry, is already on the ropes, as is Nokia. Palm, one of the industry’s pioneers, has disappeared.“What this means is that the scarcity of mobile developers and the complexity that they face is going to get worse,” he said. Research in Motion, maker of the BlackBerry, is already on the ropes, as is Nokia. Palm, one of the industry’s pioneers, has disappeared.
Timothy Holbrook, a law professor at Emory University, said the verdict would affect companies depending on their willingness to take risks. “Fine, we’ve got this infringement but we know people like iPhone,” Mr. Holbrook said, imagining the thought process at a mobile company. “Let’s try to get as close as possible without infringing.”Timothy Holbrook, a law professor at Emory University, said the verdict would affect companies depending on their willingness to take risks. “Fine, we’ve got this infringement but we know people like iPhone,” Mr. Holbrook said, imagining the thought process at a mobile company. “Let’s try to get as close as possible without infringing.”
Velvin Hogan, the foreman of the jury in the Apple-Samsung case, said in a phone interview on Saturday that the decision should send a “clear message” to the industry that companies that violate intellectual property will have to pay a penalty, like the one Samsung officials face. “They took the risk and it caught up with them,” said Mr. Hogan, 67, a retired electrical engineer who holds two issued patents himself and has a third pending.Velvin Hogan, the foreman of the jury in the Apple-Samsung case, said in a phone interview on Saturday that the decision should send a “clear message” to the industry that companies that violate intellectual property will have to pay a penalty, like the one Samsung officials face. “They took the risk and it caught up with them,” said Mr. Hogan, 67, a retired electrical engineer who holds two issued patents himself and has a third pending.
While Samsung prepares to appeal the billion-dollar penalty, it has a consolation prize. It remains the top manufacturer of smartphones in the world.While Samsung prepares to appeal the billion-dollar penalty, it has a consolation prize. It remains the top manufacturer of smartphones in the world.

Brian X. Chen and Nick Bilton contributed reporting.

Brian X. Chen and Nick Bilton contributed reporting.

This article has been revised to reflect the following correction:This article has been revised to reflect the following correction:
Correction: August 31, 2012 Correction: September 1, 2012

An earlier version of this article described incorrectly one of the patents at issue. The patent covers a method of distinguishing between one-fingered scrolling on a touch-screen device and two-fingered gestures like pinching to zoom out of an image. It does not cover the pinch-to-zoom feature itself.

An article last Saturday about Apple’s victory in a patent lawsuit against Samsung described incorrectly one Apple patent that was at issue. The patent covers a method of distinguishing between one-fingered scrolling on a touch-screen device and two-fingered gestures like pinching to zoom out of an image. It does not cover the pinch-to-zoom feature itself. The error was repeated in an article on Monday about the case’s effect on innovations in technology and it appeared again on Tuesday in an article about the possibility the decision could move Apple closer to a fight with Google.