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Ryder Cup 'worth £100m for Scotland' | Ryder Cup 'worth £100m for Scotland' |
(about 2 hours later) | |
Scotland could generate five-times the £20m it is paying to host golf's showpiece Ryder Cup in 2014, it has been claimed. | Scotland could generate five-times the £20m it is paying to host golf's showpiece Ryder Cup in 2014, it has been claimed. |
A Scottish government delegation is in Chicago for this year's event, to promote sport, trade and culture ahead of the 2014 contest at Gleneagles. | A Scottish government delegation is in Chicago for this year's event, to promote sport, trade and culture ahead of the 2014 contest at Gleneagles. |
The efforts are aimed at attracting as many golf fans to Scotland as possible. | The efforts are aimed at attracting as many golf fans to Scotland as possible. |
Sport Minister Shona Robison said the overall economic boost from the Ryder Cup could top £100m. | Sport Minister Shona Robison said the overall economic boost from the Ryder Cup could top £100m. |
She told BBC Scotland: "For around about a £20m outlay we will be getting hopefully £100m-plus back to Scotland, to the local economy. | She told BBC Scotland: "For around about a £20m outlay we will be getting hopefully £100m-plus back to Scotland, to the local economy. |
"We think that's pretty good value for money." | "We think that's pretty good value for money." |
Despite international economic problems, golf is still seen as bankable business, with estimates that the Chicago economy will make £150m from staging this week's Ryder Cup. | Despite international economic problems, golf is still seen as bankable business, with estimates that the Chicago economy will make £150m from staging this week's Ryder Cup. |
On Wednesday, First Minister Alex Salmond will arrive at Medinah in Illinois, to help push the Scottish marketing campaign to a worldwide TV audience, estimated at 600 million. | On Wednesday, First Minister Alex Salmond will arrive at Medinah in Illinois, to help push the Scottish marketing campaign to a worldwide TV audience, estimated at 600 million. |
VisitScotland has also enlisted Julie Fowlis, the singer who features on the film soundtrack of Brave, and violin virtuoso Nicola Benedetti. | VisitScotland has also enlisted Julie Fowlis, the singer who features on the film soundtrack of Brave, and violin virtuoso Nicola Benedetti. |
They will be performing at the closing ceremony on Sunday, where the handover will officially recognise Scotland as the Host Nation of The Ryder Cup in September 2014. | They will be performing at the closing ceremony on Sunday, where the handover will officially recognise Scotland as the Host Nation of The Ryder Cup in September 2014. |
Ms Fowlis said: "Performing some of my favourite traditional material with Nicola will be a great experience and we're both really looking forward to playing live out in Chicago. | |
"Golf is such an important part of Scotland's identity and I am delighted to be able to help promote the country to the world." | "Golf is such an important part of Scotland's identity and I am delighted to be able to help promote the country to the world." |
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