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| Version 1 | Version 2 |
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| Delivering cool: new digital eye on Leeds Fashion Show | Delivering cool: new digital eye on Leeds Fashion Show |
| (30 days later) | |
| From today and for the next seven days, Leeds Online (LOL!) and its parent organisation Hebe Media launch Yorkshire's first 'Digital Fashion Week'. | From today and for the next seven days, Leeds Online (LOL!) and its parent organisation Hebe Media launch Yorkshire's first 'Digital Fashion Week'. |
| Leeds Online is a new website born of a Facebook page with 52,000 followers, 80% of them between the ages of 15 and 30. With the seventh annual Leeds Fashion Show opening on Friday, much of the site will be given over to special projects and collaborations with the city region's clothes designers, brands, photographers, models, retailers and fashion writers. | Leeds Online is a new website born of a Facebook page with 52,000 followers, 80% of them between the ages of 15 and 30. With the seventh annual Leeds Fashion Show opening on Friday, much of the site will be given over to special projects and collaborations with the city region's clothes designers, brands, photographers, models, retailers and fashion writers. |
| It's going to be a thoroughly 21st century affair: podcasts with industry professionals about retail, design and media relations; videos ranging from half a century of Leeds tailoring through to this year's curious runaway success, UK Observing Diary. | It's going to be a thoroughly 21st century affair: podcasts with industry professionals about retail, design and media relations; videos ranging from half a century of Leeds tailoring through to this year's curious runaway success, UK Observing Diary. |
| Now I'm a bit of an old cynic and, for me, the problem with kids today is that they lack ambition and drive and all this lot want is 'to help establish Leeds city region as a world-class area for fashion design, manufacture and retail.' Why don't they try to stretch themselves? | Now I'm a bit of an old cynic and, for me, the problem with kids today is that they lack ambition and drive and all this lot want is 'to help establish Leeds city region as a world-class area for fashion design, manufacture and retail.' Why don't they try to stretch themselves? |
| I'm being facetious. I applaud their ambition and guess that, as the city region has an economy larger than some European countries, worth £52 billion per year, with three million people, a resident workforce of 1.4 million and more than 100,000 businesses, many of them fashion-related companies, they may just succeed. | I'm being facetious. I applaud their ambition and guess that, as the city region has an economy larger than some European countries, worth £52 billion per year, with three million people, a resident workforce of 1.4 million and more than 100,000 businesses, many of them fashion-related companies, they may just succeed. |
| Actually, I've met them. They will succeed. | Actually, I've met them. They will succeed. |
| The online week is going to cover topics from contemporary design through to Leeds fashion history, regularly interrupted by Hebe Media making announcements on follow-up to their 'Made in Leeds' workshop, a project that aims to animate the fashion and textiles industry in the city region. I'm doing a history blog for them, exploring how the city became a UK centre for cloth production and the capital of British tailoring; how, more than anywhere else, it defined the British (and perhaps world) high street. | The online week is going to cover topics from contemporary design through to Leeds fashion history, regularly interrupted by Hebe Media making announcements on follow-up to their 'Made in Leeds' workshop, a project that aims to animate the fashion and textiles industry in the city region. I'm doing a history blog for them, exploring how the city became a UK centre for cloth production and the capital of British tailoring; how, more than anywhere else, it defined the British (and perhaps world) high street. |
| The current top three high street chains in the UK all have their roots here. The story of Marks & Spencer is well-known, but we'll be looking in detail at the history of the other two, Burtons (now Arcadia) and Hepworth's (now Next). Separately, 'Leeds Cloth And Weird Spin-Offs' will discuss unexpected side-products of our textile industry such as the world's first iron-framed building and the first step in the mapping of DNA. Do you want to know about the application of mill technology to create the world's earliest moving film? That'll be in there too. | The current top three high street chains in the UK all have their roots here. The story of Marks & Spencer is well-known, but we'll be looking in detail at the history of the other two, Burtons (now Arcadia) and Hepworth's (now Next). Separately, 'Leeds Cloth And Weird Spin-Offs' will discuss unexpected side-products of our textile industry such as the world's first iron-framed building and the first step in the mapping of DNA. Do you want to know about the application of mill technology to create the world's earliest moving film? That'll be in there too. |
| But the festival isn't really about us old gimmers. By definition, it's for the fashionistas, the young and the cool. That's an element that really appeals to me, the project's focus on youth. Among contributors are students from Leeds City College with sessions on 'what Leeds style is', fashion education skills and business nous and and the Leeds fashion media. | But the festival isn't really about us old gimmers. By definition, it's for the fashionistas, the young and the cool. That's an element that really appeals to me, the project's focus on youth. Among contributors are students from Leeds City College with sessions on 'what Leeds style is', fashion education skills and business nous and and the Leeds fashion media. |
| Inspiration for other young and aspiring participants will be provided by interviews with Leeds types working all over the world, and via the showcasing of products designed and made here. The web pages will bring us new Leeds players, report from the Fashion Show and photo shoots by local designers James Steward and Antiform. | Inspiration for other young and aspiring participants will be provided by interviews with Leeds types working all over the world, and via the showcasing of products designed and made here. The web pages will bring us new Leeds players, report from the Fashion Show and photo shoots by local designers James Steward and Antiform. |
| Photo shoots... that reminds me: the digital fest will have exclusive pictures from UK Observing Diary's Vogue shoot along with a translation of the ensuing article from Chinese, among other contributions from Shang-ting Peng. | Photo shoots... that reminds me: the digital fest will have exclusive pictures from UK Observing Diary's Vogue shoot along with a translation of the ensuing article from Chinese, among other contributions from Shang-ting Peng. |
| Let's hope the week can be a conduit joining disparate parts of the fashion world in Leeds, and more widely, to their shared historical roots. Leeds Digital Fashion Week is starting on a computer near you today - and you can follow highlights via #LDFW on Twitter. | Let's hope the week can be a conduit joining disparate parts of the fashion world in Leeds, and more widely, to their shared historical roots. Leeds Digital Fashion Week is starting on a computer near you today - and you can follow highlights via #LDFW on Twitter. |
| Mick McCann's encyclopaedic How Leeds Changed the World leaves very little out. | Mick McCann's encyclopaedic How Leeds Changed the World leaves very little out. |
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