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Version 12 Version 13
iPad Mini: new Apple tablet may pose a major threat to Amazon and Google iPad Mini: new Apple tablet may pose a major threat to Amazon and Google
(about 1 hour later)
Apple's expected launch on Tuesday of an "iPad mini" – which some think could also be called the iPad Play, iPad Air, or iPad U – will find an eager market seeking smaller, cheaper tablets, according to research from the British analysis company Context.Apple's expected launch on Tuesday of an "iPad mini" – which some think could also be called the iPad Play, iPad Air, or iPad U – will find an eager market seeking smaller, cheaper tablets, according to research from the British analysis company Context.
Salman Chaudhry, mobile computing analyst at Context, also warns that it poses a threat to Amazon's Kindle line, because it will be positioned as a content consumption device – and so could cut into expected sales of the Kindle Fire tablets, launched in September.Salman Chaudhry, mobile computing analyst at Context, also warns that it poses a threat to Amazon's Kindle line, because it will be positioned as a content consumption device – and so could cut into expected sales of the Kindle Fire tablets, launched in September.
"Market figures point to a big opportunity in this segment," says Context, which says that in the UK alone 7in tablet sales rocketed from about 10,000 in the second quarter to the end of June, to more than 220,00 in the three months to the end of September."Market figures point to a big opportunity in this segment," says Context, which says that in the UK alone 7in tablet sales rocketed from about 10,000 in the second quarter to the end of June, to more than 220,00 in the three months to the end of September.
Apple is expected the unveil the device, along with updates to its desktop and laptop computer lines, at an event in San Jose on Tuesday. Market and supply chain data suggest it will have a 7.85in screen, giving it roughly half the screen size of an iPad.Apple is expected the unveil the device, along with updates to its desktop and laptop computer lines, at an event in San Jose on Tuesday. Market and supply chain data suggest it will have a 7.85in screen, giving it roughly half the screen size of an iPad.
Google's Nexus 7 has sold an estimate 1m units worldwide since its launch at the end of July, helped – according to Context – by selling it to retailers are prices below wholesale cost in the first month, at least in the UK. The Nexus 7, made for Google by Asus, had a starting price of £159 for a version with 8GB of storage, and £199 for a 16GB version. A 32GB version is expected to be unveiled at an Android event next Monday in New York.Google's Nexus 7 has sold an estimate 1m units worldwide since its launch at the end of July, helped – according to Context – by selling it to retailers are prices below wholesale cost in the first month, at least in the UK. The Nexus 7, made for Google by Asus, had a starting price of £159 for a version with 8GB of storage, and £199 for a 16GB version. A 32GB version is expected to be unveiled at an Android event next Monday in New York.
Amazon is also launching its 7in Kindle Fire in the UK, as well as the US, creating a wave of smaller tablets that will be attractive to cash-strapped consumers who may not want to spend the £350 or more required for larger, 10in tablets.Amazon is also launching its 7in Kindle Fire in the UK, as well as the US, creating a wave of smaller tablets that will be attractive to cash-strapped consumers who may not want to spend the £350 or more required for larger, 10in tablets.
Some analysts have suggested that Apple could sell 10m cheaper "iPad minis" in the months to Christmas.Some analysts have suggested that Apple could sell 10m cheaper "iPad minis" in the months to Christmas.
So far BlackBerry-maker RIM's Playbook and a number of Android tablets such as Samsung's Galaxy P3110 have been the principal offerings in the 7in market – but without having much impact on the market.So far BlackBerry-maker RIM's Playbook and a number of Android tablets such as Samsung's Galaxy P3110 have been the principal offerings in the 7in market – but without having much impact on the market.
Chaudhry said that the spike of sales in 7in tablets in August and September was mainly down to price cuts in the Playbook, and the eagerness for the Nexus 7 and Samsung P3110. "Across western Europe and prior to Google's and Samsung's launches this summer, the market share of in tablets was around 7% in June. This skyrocketed to 36% in September," he said.Chaudhry said that the spike of sales in 7in tablets in August and September was mainly down to price cuts in the Playbook, and the eagerness for the Nexus 7 and Samsung P3110. "Across western Europe and prior to Google's and Samsung's launches this summer, the market share of in tablets was around 7% in June. This skyrocketed to 36% in September," he said.
"Our figures show that there is now massive demand for this form factor. A 7in iPad should worry most of the competition in the tablet space, but most of all, we expect it to take revenues away from Amazon, as an 'iPad mini' will make the device much more of a content consumption device than its siblings. We expect to see Apple take sales away from the Kindle family of devices and the Kindle app itself, as Apple will be marketing the tablet as an iBook, iTunes consumption device. ""Our figures show that there is now massive demand for this form factor. A 7in iPad should worry most of the competition in the tablet space, but most of all, we expect it to take revenues away from Amazon, as an 'iPad mini' will make the device much more of a content consumption device than its siblings. We expect to see Apple take sales away from the Kindle family of devices and the Kindle app itself, as Apple will be marketing the tablet as an iBook, iTunes consumption device. "
CommentsComments
126 comments, displaying first 127 comments, displaying first
23 October 2012 3:03PM23 October 2012 3:03PM
Does it come with free sandpaper?Does it come with free sandpaper?
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23 October 2012 3:05PM23 October 2012 3:05PM
Don't worry, it's very good.Don't worry, it's very good.
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23 October 2012 3:05PM23 October 2012 3:05PM
Isn't this the second Guardian article on this today? Apple haven't even started their press conference yet.Isn't this the second Guardian article on this today? Apple haven't even started their press conference yet.
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23 October 2012 3:09PM23 October 2012 3:09PM
An iPad mini is unlikely to be able to compete with the weight of the Kindle Paperwhite, which is the reason I've just ordered one instead of the Kindle Fire at twice the weight but only £20 more.An iPad mini is unlikely to be able to compete with the weight of the Kindle Paperwhite, which is the reason I've just ordered one instead of the Kindle Fire at twice the weight but only £20 more.
Weight does matter with these things - try holding a normal iPad for 3 or 4 hours while you read.Weight does matter with these things - try holding a normal iPad for 3 or 4 hours while you read.
And a question - after all the bitching and whining about MS dominating the market with IE, and Windows, how come no-one's bitching about Apple's domination?And a question - after all the bitching and whining about MS dominating the market with IE, and Windows, how come no-one's bitching about Apple's domination?
Personally, having recently bought an iPad 3, that domination baffles me. As bling for impressing the gullible, it's fine, as a computer for serious work it's total garbage! You can't even open two apps at once FFS. Or connect it to a printer (the HP app simply doesn't work).Personally, having recently bought an iPad 3, that domination baffles me. As bling for impressing the gullible, it's fine, as a computer for serious work it's total garbage! You can't even open two apps at once FFS. Or connect it to a printer (the HP app simply doesn't work).
Most expensive paperweight I've ever had. My netbook, that cost half the price, has vastly superior functionality.Most expensive paperweight I've ever had. My netbook, that cost half the price, has vastly superior functionality.
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23 October 2012 3:11PM23 October 2012 3:11PM
@Charles@Charles
"Google's Nexus 7 has sold an estimate 1m units worldwide since its launch at the end of July...""Google's Nexus 7 has sold an estimate 1m units worldwide since its launch at the end of July..."
This statement is incorrect as pointed out previously. On their earnings call, Google pointed analysts to Licensing and Other Revenue of $ 664 million of which $ 200 million is estimated by analysts to have come from Nexus 7 sales (directly by Google in their Play Store). At an ASP of $ 200, that indicates Google sold 1 million units through their Store. However, Google also used third party resellers including, in the UK, Tesco, Currys, PC World, etc and it is assumed that the direct revenue contribution to Licensing and Other Revenues was small because these sales were probably close to break-even. Google wants to get the Nexus device in as many hands as possible as the major source of revenues to them will be from content and apps rather than hardware, unlike Apple which is estimated to have a 50% profit margin on the hardware sale of the iPad.This statement is incorrect as pointed out previously. On their earnings call, Google pointed analysts to Licensing and Other Revenue of $ 664 million of which $ 200 million is estimated by analysts to have come from Nexus 7 sales (directly by Google in their Play Store). At an ASP of $ 200, that indicates Google sold 1 million units through their Store. However, Google also used third party resellers including, in the UK, Tesco, Currys, PC World, etc and it is assumed that the direct revenue contribution to Licensing and Other Revenues was small because these sales were probably close to break-even. Google wants to get the Nexus device in as many hands as possible as the major source of revenues to them will be from content and apps rather than hardware, unlike Apple which is estimated to have a 50% profit margin on the hardware sale of the iPad.
And here is where your analysis further falls down IMO. Google has said that its mobile revenues are currently at an annual $ 8 billion run rate, with the majority of these mobile revenues from ads (no longer is Google just a search provider!). The remaining portion comes from content sold and apps on the Google Play Store on devices such as the Nexus 7. So those Nexus 7's sold by resellers such as Tesco, Currys, PC World, etc carry such content and app revs to Google. Hence further confirmation that more than 1 million Nexus 7 devices were sold.And here is where your analysis further falls down IMO. Google has said that its mobile revenues are currently at an annual $ 8 billion run rate, with the majority of these mobile revenues from ads (no longer is Google just a search provider!). The remaining portion comes from content sold and apps on the Google Play Store on devices such as the Nexus 7. So those Nexus 7's sold by resellers such as Tesco, Currys, PC World, etc carry such content and app revs to Google. Hence further confirmation that more than 1 million Nexus 7 devices were sold.
DigiTimes has written last month that Asus will ship more than 5 million Nexus 7 devices by year end. At the time, DigiTimes did not know that Google was planning an extension to the product line next Monday in NYC when they are expected to announce a new 32 GB Nexus 7 WiFi only and a new 32 GB Nexus 7 with HSPA+ (3G).DigiTimes has written last month that Asus will ship more than 5 million Nexus 7 devices by year end. At the time, DigiTimes did not know that Google was planning an extension to the product line next Monday in NYC when they are expected to announce a new 32 GB Nexus 7 WiFi only and a new 32 GB Nexus 7 with HSPA+ (3G).
Therefore I believe we are talking about Nexus 7 sales by Google and by its resellers to date that probably exceeds 3 or 4 million units but the product line extension next week should put the Nexus 7 on a much more complete footing compared to Apple. With Google and Samsung also expected to launch the Nexus 10 next week, Google's range of Nexus tablets will compare very favourably to Apple's range--and at a much lower cost to consumers!Therefore I believe we are talking about Nexus 7 sales by Google and by its resellers to date that probably exceeds 3 or 4 million units but the product line extension next week should put the Nexus 7 on a much more complete footing compared to Apple. With Google and Samsung also expected to launch the Nexus 10 next week, Google's range of Nexus tablets will compare very favourably to Apple's range--and at a much lower cost to consumers!
Then it will be interesting to make predictions about Google and Apple.Then it will be interesting to make predictions about Google and Apple.
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23 October 2012 3:12PM23 October 2012 3:12PM
I hope Apple can do a "Macbook Air" here and actually introduce a quality device that is not only better than the competition, but is competitively priced.I hope Apple can do a "Macbook Air" here and actually introduce a quality device that is not only better than the competition, but is competitively priced.
I still find it amazing that after 4/5 years after their launch, Ultrabook's are still inferior to the Macbook Air in terms of cost, design and specs. Along with the 10" tablet market, it's the one area where Apple actually are ahead of the competition in all aspects.I still find it amazing that after 4/5 years after their launch, Ultrabook's are still inferior to the Macbook Air in terms of cost, design and specs. Along with the 10" tablet market, it's the one area where Apple actually are ahead of the competition in all aspects.
Don't hold out hope though.Don't hold out hope though.
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23 October 2012 3:17PM23 October 2012 3:17PM
'Salman Chaudhry, mobile computing analyst at Context, also warns that it poses a threat to Amazon's Kindle line, because it will be positioned as a content consumption device ''Salman Chaudhry, mobile computing analyst at Context, also warns that it poses a threat to Amazon's Kindle line, because it will be positioned as a content consumption device '
This just about sums it up for me. Lots more money for apple, and a big loss to any sucker that buys one.This just about sums it up for me. Lots more money for apple, and a big loss to any sucker that buys one.
I don't want (and never have) a content consumption device. I want a bit of kit that does something useful, and doesn't just line apples' pockets with my cash.I don't want (and never have) a content consumption device. I want a bit of kit that does something useful, and doesn't just line apples' pockets with my cash.
I think that the line about google selling their product for below cost is quite interesting, as apple sell a product for 350 - 400 quid that costs them 200 to make.I think that the line about google selling their product for below cost is quite interesting, as apple sell a product for 350 - 400 quid that costs them 200 to make.
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23 October 2012 3:20PM23 October 2012 3:20PM
i Personally, having recently bought an iPad 3, that domination baffles me. As bling for impressing the gullible, it's fine, as a computer for serious work it's total garbage! You can't even open two apps at once FFS. Or connect it to a printer (the HP app simply doesn't work).i Personally, having recently bought an iPad 3, that domination baffles me. As bling for impressing the gullible, it's fine, as a computer for serious work it's total garbage! You can't even open two apps at once FFS. Or connect it to a printer (the HP app simply doesn't work).
I'm not sure it's meant to be a computer for 'serious work', to be honest.I'm not sure it's meant to be a computer for 'serious work', to be honest.
I bought one the other week almost by accident: I broke the screen on my macbook and was fully expecting to have to buy a new one. But in the end it could be repaired reasonably cheaply and so I would be without a computer for a couple of weeks. I didn't want to buy another laptop, so I bought the iPad to keep me going in the interim.I bought one the other week almost by accident: I broke the screen on my macbook and was fully expecting to have to buy a new one. But in the end it could be repaired reasonably cheaply and so I would be without a computer for a couple of weeks. I didn't want to buy another laptop, so I bought the iPad to keep me going in the interim.
Well, I'm amazed at how much I use it - especially considering I'd always thought it wouldn't be much use. I use the macbook for work still, but for browsing and so on I'm all about the iPad.Well, I'm amazed at how much I use it - especially considering I'd always thought it wouldn't be much use. I use the macbook for work still, but for browsing and so on I'm all about the iPad.
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23 October 2012 3:21PM23 October 2012 3:21PM
i I don't want (and never have) a content consumption device. I want a bit of kit that does something useful, and doesn't just line apples' pockets with my cash.i I don't want (and never have) a content consumption device. I want a bit of kit that does something useful, and doesn't just line apples' pockets with my cash.
Watching a movie or whatever is 'something useful', isn't it?Watching a movie or whatever is 'something useful', isn't it?
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23 October 2012 3:27PM23 October 2012 3:27PM
I don't want (and never have) a content consumption device.I don't want (and never have) a content consumption device.
That's your TV, games console and hi-fi in the bin thenThat's your TV, games console and hi-fi in the bin then
(do people still call them hi-fi's ?)(do people still call them hi-fi's ?)
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23 October 2012 3:32PM23 October 2012 3:32PM
I've bought my folks (who have one ancient desktop running WinXP) a Kindle Fire HD, which they should get at the weekend. I'm not envisaging them using for a lot of content consumption, more looking at photos, browning the internet and sending the odd mail.I've bought my folks (who have one ancient desktop running WinXP) a Kindle Fire HD, which they should get at the weekend. I'm not envisaging them using for a lot of content consumption, more looking at photos, browning the internet and sending the odd mail.
In fact, given the fact it's probably being sold at or below cost, I suspect I'm sticking it to the man. Go me!In fact, given the fact it's probably being sold at or below cost, I suspect I'm sticking it to the man. Go me!
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23 October 2012 3:37PM23 October 2012 3:37PM
Goodness me! How intriguing! What are you reading the guardian comments with?Goodness me! How intriguing! What are you reading the guardian comments with?
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23 October 2012 3:39PM23 October 2012 3:39PM
I bought a Blackberry Playbook 64 GB for £129 in Sept.I bought a Blackberry Playbook 64 GB for £129 in Sept.
Great piece of kit.Great piece of kit.
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23 October 2012 3:40PM23 October 2012 3:40PM
LePendu
23 October 2012 3:09PM
And a question - after all the bitching and whining about MS dominating the market with IE, and Windows, how come no-one's bitching about Apple's domination?
LePendu
23 October 2012 3:09PM
And a question - after all the bitching and whining about MS dominating the market with IE, and Windows, how come no-one's bitching about Apple's domination?

You must read a different Guardian Tech CiF than everybody else.

You must read a different Guardian Tech CiF than everybody else.
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23 October 2012 3:41PM23 October 2012 3:41PM
I bought one the other week almost by accidentI bought one the other week almost by accident
looks like your opinion lost all credibility here.looks like your opinion lost all credibility here.
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23 October 2012 3:43PM23 October 2012 3:43PM
The online Apple Store is closed, so something new is coming.The online Apple Store is closed, so something new is coming.
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23 October 2012 3:45PM23 October 2012 3:45PM
Personally, having recently bought an iPad 3, that domination baffles me. As bling for impressing the gullible, it's fine, as a computer for serious work it's total garbage! You can't even open two apps at once FFS. Or connect it to a printer (the HP app simply doesn't work).Personally, having recently bought an iPad 3, that domination baffles me. As bling for impressing the gullible, it's fine, as a computer for serious work it's total garbage! You can't even open two apps at once FFS. Or connect it to a printer (the HP app simply doesn't work).
So you bought it without taking the trouble to see whether it would meet your needs. It didn't. And now you say it's only for the gullible. At least you show some self awareness.So you bought it without taking the trouble to see whether it would meet your needs. It didn't. And now you say it's only for the gullible. At least you show some self awareness.
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23 October 2012 3:46PM23 October 2012 3:46PM
looks like your opinion lost all credibility here.looks like your opinion lost all credibility here.
Not really. I wasn't expecting to buy one, but it was the sensible thing to do once I was in possession of all the facts. Tax deductible, too!Not really. I wasn't expecting to buy one, but it was the sensible thing to do once I was in possession of all the facts. Tax deductible, too!
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23 October 2012 3:46PM23 October 2012 3:46PM
Seems like you should have done a little research before you bought.Seems like you should have done a little research before you bought.
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23 October 2012 3:48PM23 October 2012 3:48PM
(do people still call them hi-fi's ?)(do people still call them hi-fi's ?)
I still call my hi-fi a hi-fi, if that's what you mean. What else should I be calling it? An audio media consumption device?I still call my hi-fi a hi-fi, if that's what you mean. What else should I be calling it? An audio media consumption device?
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23 October 2012 3:48PM23 October 2012 3:48PM
This little melodrama every time they bring out a new product is getting really tired now.This little melodrama every time they bring out a new product is getting really tired now.
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23 October 2012 3:48PM23 October 2012 3:48PM
Oh yes, and loved this from Wired about the Apple rumour mill...Oh yes, and loved this from Wired about the Apple rumour mill...
http://www.wired.com/underwire/2012/10/alt-text-apple-rumor-mill/http://www.wired.com/underwire/2012/10/alt-text-apple-rumor-mill/
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23 October 2012 3:49PM23 October 2012 3:49PM
Go have a lie down and you'll feel much better.Go have a lie down and you'll feel much better.
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23 October 2012 3:49PM23 October 2012 3:49PM
Absolute bargain. What a shame they totally ballsed it up.Absolute bargain. What a shame they totally ballsed it up.
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23 October 2012 3:50PM23 October 2012 3:50PM
I think that the line about google selling their product for below cost is quite interesting, as apple sell a product for 350 - 400 quid that costs them 200 to make.I think that the line about google selling their product for below cost is quite interesting, as apple sell a product for 350 - 400 quid that costs them 200 to make.
Companies have different business models shock.Companies have different business models shock.
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23 October 2012 3:50PM23 October 2012 3:50PM
7 inch tablets are 50 quid on amazon7 inch tablets are 50 quid on amazon
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23 October 2012 3:52PM23 October 2012 3:52PM
a gramophonea gramophone
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23 October 2012 3:54PM23 October 2012 3:54PM
I got a second hand PlayBook off eBay a few months ago, just out of curiosity. Not my main tablet, so I didn't use it much, but just as I was getting fond of it, it died, as in it fails to power up, despite still being recognised when I connect it to my Mac. Difficult to justify repair costs unfortunately. Similar hardware issues with my daughter's BlackBerry phone.I got a second hand PlayBook off eBay a few months ago, just out of curiosity. Not my main tablet, so I didn't use it much, but just as I was getting fond of it, it died, as in it fails to power up, despite still being recognised when I connect it to my Mac. Difficult to justify repair costs unfortunately. Similar hardware issues with my daughter's BlackBerry phone.
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23 October 2012 3:55PM23 October 2012 3:55PM
@simon4444: I don't want (and never have) a content consumption device. I want a bit of kit that does something useful, and doesn't just line apples' pockets with my cash.@simon4444: I don't want (and never have) a content consumption device. I want a bit of kit that does something useful, and doesn't just line apples' pockets with my cash.
Don't buy one then. But thanks for letting us know.Don't buy one then. But thanks for letting us know.
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23 October 2012 3:56PM23 October 2012 3:56PM
Can we have a sweepstake as the first thing that found to be wrong with it? I am going for the old standard wifi problems.Can we have a sweepstake as the first thing that found to be wrong with it? I am going for the old standard wifi problems.
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23 October 2012 3:56PM23 October 2012 3:56PM
@LePendu@LePendu
"You can't even open two apps at once FFS""You can't even open two apps at once FFS"
yes, you can.yes, you can.
"Or connect it to a printer (the HP app simply doesn't work). ""Or connect it to a printer (the HP app simply doesn't work). "
I'd suggest that's HP's fault, no?I'd suggest that's HP's fault, no?
"As bling for impressing the gullible, it's fine""As bling for impressing the gullible, it's fine"
well, you bought one..well, you bought one..
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23 October 2012 3:56PM23 October 2012 3:56PM
Same here - got it even cheaper (£100). Does everything I need from a tablet especially with sideloaded android appsSame here - got it even cheaper (£100). Does everything I need from a tablet especially with sideloaded android apps
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23 October 2012 3:58PM23 October 2012 3:58PM
My parents had a gramophone. I have a hi-fi. My kids have iPods. (And so do I actually.)My parents had a gramophone. I have a hi-fi. My kids have iPods. (And so do I actually.)
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23 October 2012 3:59PM23 October 2012 3:59PM
I don't think simon4444 reads books either. Or news websites apparently.I don't think simon4444 reads books either. Or news websites apparently.
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23 October 2012 3:59PM23 October 2012 3:59PM
@LePendu: how come no-one's bitching about Apple's domination?@LePendu: how come no-one's bitching about Apple's domination?
They are, they are...surely you've noticed.They are, they are...surely you've noticed.
As for not opening two apps at once, of course you can...you just can see more than one on the screen at the same time. Which seems sensible to me.As for not opening two apps at once, of course you can...you just can see more than one on the screen at the same time. Which seems sensible to me.
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23 October 2012 4:00PM23 October 2012 4:00PM
@mikepetty@mikepetty
@simon4444: I don't want (and never have) a content consumption device. I want a bit of kit that does something useful, and doesn't just line apples' pockets with my cash.@simon4444: I don't want (and never have) a content consumption device. I want a bit of kit that does something useful, and doesn't just line apples' pockets with my cash.
Don't buy one then. But thanks for letting us know.Don't buy one then. But thanks for letting us know.
yeah, likewise if anyone else feels the need to update the whole world on stuff they're NOT going to buy, please jump in.yeah, likewise if anyone else feels the need to update the whole world on stuff they're NOT going to buy, please jump in.
I'm off to the Bentley forums to tell everyone there that I WON'T be buying one of their cars, as I have a perfectly reasonable Ford which does 'all the same things'.I'm off to the Bentley forums to tell everyone there that I WON'T be buying one of their cars, as I have a perfectly reasonable Ford which does 'all the same things'.
Tomorrow I'll be informing the Lear Jet people how overpriced their garbage is.Tomorrow I'll be informing the Lear Jet people how overpriced their garbage is.
:o):o)
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23 October 2012 4:00PM23 October 2012 4:00PM
"Or connect it to a printer (the HP app simply doesn't work). ""Or connect it to a printer (the HP app simply doesn't work). "
I'd suggest that's HP's fault, no?I'd suggest that's HP's fault, no?
My guess would be he doesn't have an HP printer. Not the sort of thing he thought it necessary to check.My guess would be he doesn't have an HP printer. Not the sort of thing he thought it necessary to check.
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23 October 2012 4:01PM23 October 2012 4:01PM
If Apple launch anything genuinely innovative that doesn't follow their standard approach to business these days (rework tired old products to compete in markets created long ago by more agile, forward thinking rivals, then strut about like you got their first), I will eat a raspberry pie.If Apple launch anything genuinely innovative that doesn't follow their standard approach to business these days (rework tired old products to compete in markets created long ago by more agile, forward thinking rivals, then strut about like you got their first), I will eat a raspberry pie.
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23 October 2012 4:04PM23 October 2012 4:04PM
Domination of what? Certainly not the PC market, or the mobile phone market. Currently the tablet market, but that isn't likely to last more than another year or two.Domination of what? Certainly not the PC market, or the mobile phone market. Currently the tablet market, but that isn't likely to last more than another year or two.
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23 October 2012 4:06PM23 October 2012 4:06PM
rework tired old products to compete in markets created long ago by more agile, forward thinking rivals, then strut about like you got their firstrework tired old products to compete in markets created long ago by more agile, forward thinking rivals, then strut about like you got their first
That's why they don't make any money.That's why they don't make any money.
What? Eh? oh.What? Eh? oh.
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23 October 2012 4:14PM23 October 2012 4:14PM
"new Apple tablet may pose a major threat to Amazon and Google""new Apple tablet may pose a major threat to Amazon and Google"
I honestly don't think so.I honestly don't think so.
Today's over-hyped launch event is more for obsessive fanboys, and loyal uncritical embedded tech commentators who receive exclusive invites, rather than normal people.Today's over-hyped launch event is more for obsessive fanboys, and loyal uncritical embedded tech commentators who receive exclusive invites, rather than normal people.
Apple is using the fanboy factor to try and push Mac which after all these years still has only a puny market share — because most consumers evidently know they consistently get much more for their money by not choosing Apple.Apple is using the fanboy factor to try and push Mac which after all these years still has only a puny market share — because most consumers evidently know they consistently get much more for their money by not choosing Apple.
iPad Mini is little more than an iPod Touch with a slightly bigger screen. How much more money can Apple extract from people with variations of iOS? iOS is old news.iPad Mini is little more than an iPod Touch with a slightly bigger screen. How much more money can Apple extract from people with variations of iOS? iOS is old news.
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23 October 2012 4:14PM23 October 2012 4:14PM
What do you consider to be Apple's last innovative product?What do you consider to be Apple's last innovative product?
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23 October 2012 4:15PM23 October 2012 4:15PM
Note: not even one page of comments on this article yet. There were 4 or 5 pages of comments on the article about Surface this time last week.Note: not even one page of comments on this article yet. There were 4 or 5 pages of comments on the article about Surface this time last week.
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23 October 2012 4:16PM23 October 2012 4:16PM
Tech market braces for latest product from Apple, with analysts predicting new device could cut into sales of Kindle lineTech market braces for latest product from Apple, with analysts predicting new device could cut into sales of Kindle line
Can't see that, to be honest.Can't see that, to be honest.
"It was the best of times, it was the worst of..." [battery flat]."It was the best of times, it was the worst of..." [battery flat].
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23 October 2012 4:16PM23 October 2012 4:16PM
iTunes when launched was a true and bold innovation. But it fell behind.iTunes when launched was a true and bold innovation. But it fell behind.
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23 October 2012 4:16PM23 October 2012 4:16PM
Which tired old product did Apple rework in order to compete in the tablet market, created long ago by that agile, forward thinking rival Microsoft? Who are now just days away from releasing the next iteration to re-establish their rightful position in that market. Are you sure there's not something else baked into that pie of yours?Which tired old product did Apple rework in order to compete in the tablet market, created long ago by that agile, forward thinking rival Microsoft? Who are now just days away from releasing the next iteration to re-establish their rightful position in that market. Are you sure there's not something else baked into that pie of yours?
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23 October 2012 4:18PM23 October 2012 4:18PM
"As bling for impressing the gullible, it's fine, as a computer for serious work it's total garbage!""As bling for impressing the gullible, it's fine, as a computer for serious work it's total garbage!"
That hits the proverbial nail on the head.That hits the proverbial nail on the head.
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23 October 2012 4:18PM23 October 2012 4:18PM
"It's just a big iPod Touch. What a joke!" - The entire world, January 29th 2010. Yeah, that turned out really bad for Apple."It's just a big iPod Touch. What a joke!" - The entire world, January 29th 2010. Yeah, that turned out really bad for Apple.
I think there are plenty of people who fancy a smaller iPad. I've got three people in my office alone who want one.I think there are plenty of people who fancy a smaller iPad. I've got three people in my office alone who want one.
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23 October 2012 4:19PM23 October 2012 4:19PM
If it had a 7.85inch screen, wouldn't that make it an 8inch tablet rather than a 7inch tablet?If it had a 7.85inch screen, wouldn't that make it an 8inch tablet rather than a 7inch tablet?
A new category, in fact!A new category, in fact!
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23 October 2012 4:19PM23 October 2012 4:19PM
Meh, Nexus7 is where it's at. Better specs, better price, more apps, no need for dedicated apps, more open.Meh, Nexus7 is where it's at. Better specs, better price, more apps, no need for dedicated apps, more open.
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Tech market braces for latest product from Apple, with analysts predicting new device could cut into sales of Kindle lineTech market braces for latest product from Apple, with analysts predicting new device could cut into sales of Kindle line
Apple's expected launch on Tuesday of an "iPad mini" – which some think could also be called the iPad Play, iPad Air, or iPad U – will find an eager market seeking smaller, cheaper tablets, according to research from the British analysis company Context.Apple's expected launch on Tuesday of an "iPad mini" – which some think could also be called the iPad Play, iPad Air, or iPad U – will find an eager market seeking smaller, cheaper tablets, according to research from the British analysis company Context.
Salman Chaudhry, mobile computing analyst at Context, also warns that it poses a threat to Amazon's Kindle line, because it will be positioned as a content consumption device – and so could cut into expected sales of the Kindle Fire tablets, launched in September.Salman Chaudhry, mobile computing analyst at Context, also warns that it poses a threat to Amazon's Kindle line, because it will be positioned as a content consumption device – and so could cut into expected sales of the Kindle Fire tablets, launched in September.
"Market figures point to a big opportunity in this segment," says Context, which says that in the UK alone 7in tablet sales rocketed from about 10,000 in the second quarter to the end of June, to more than 220,00 in the three months to the end of September."Market figures point to a big opportunity in this segment," says Context, which says that in the UK alone 7in tablet sales rocketed from about 10,000 in the second quarter to the end of June, to more than 220,00 in the three months to the end of September.
Apple is expected the unveil the device, along with updates to its desktop and laptop computer lines, at an event in San Jose on Tuesday. Market and supply chain data suggest it will have a 7.85in screen, giving it roughly half the screen size of an iPad.Apple is expected the unveil the device, along with updates to its desktop and laptop computer lines, at an event in San Jose on Tuesday. Market and supply chain data suggest it will have a 7.85in screen, giving it roughly half the screen size of an iPad.
Google's Nexus 7 has sold an estimate 1m units worldwide since its launch at the end of July, helped – according to Context – by selling it to retailers are prices below wholesale cost in the first month, at least in the UK. The Nexus 7, made for Google by Asus, had a starting price of £159 for a version with 8GB of storage, and £199 for a 16GB version. A 32GB version is expected to be unveiled at an Android event next Monday in New York.Google's Nexus 7 has sold an estimate 1m units worldwide since its launch at the end of July, helped – according to Context – by selling it to retailers are prices below wholesale cost in the first month, at least in the UK. The Nexus 7, made for Google by Asus, had a starting price of £159 for a version with 8GB of storage, and £199 for a 16GB version. A 32GB version is expected to be unveiled at an Android event next Monday in New York.
Amazon is also launching its 7in Kindle Fire in the UK, as well as the US, creating a wave of smaller tablets that will be attractive to cash-strapped consumers who may not want to spend the £350 or more required for larger, 10in tablets.Amazon is also launching its 7in Kindle Fire in the UK, as well as the US, creating a wave of smaller tablets that will be attractive to cash-strapped consumers who may not want to spend the £350 or more required for larger, 10in tablets.
Some analysts have suggested that Apple could sell 10m cheaper "iPad minis" in the months to Christmas.Some analysts have suggested that Apple could sell 10m cheaper "iPad minis" in the months to Christmas.
So far BlackBerry-maker RIM's Playbook and a number of Android tablets such as Samsung's Galaxy P3110 have been the principal offerings in the 7in market – but without having much impact on the market.So far BlackBerry-maker RIM's Playbook and a number of Android tablets such as Samsung's Galaxy P3110 have been the principal offerings in the 7in market – but without having much impact on the market.
Chaudhry said that the spike of sales in 7in tablets in August and September was mainly down to price cuts in the Playbook, and the eagerness for the Nexus 7 and Samsung P3110. "Across western Europe and prior to Google's and Samsung's launches this summer, the market share of in tablets was around 7% in June. This skyrocketed to 36% in September," he said.Chaudhry said that the spike of sales in 7in tablets in August and September was mainly down to price cuts in the Playbook, and the eagerness for the Nexus 7 and Samsung P3110. "Across western Europe and prior to Google's and Samsung's launches this summer, the market share of in tablets was around 7% in June. This skyrocketed to 36% in September," he said.
"Our figures show that there is now massive demand for this form factor. A 7in iPad should worry most of the competition in the tablet space, but most of all, we expect it to take revenues away from Amazon, as an 'iPad mini' will make the device much more of a content consumption device than its siblings. We expect to see Apple take sales away from the Kindle family of devices and the Kindle app itself, as Apple will be marketing the tablet as an iBook, iTunes consumption device. ""Our figures show that there is now massive demand for this form factor. A 7in iPad should worry most of the competition in the tablet space, but most of all, we expect it to take revenues away from Amazon, as an 'iPad mini' will make the device much more of a content consumption device than its siblings. We expect to see Apple take sales away from the Kindle family of devices and the Kindle app itself, as Apple will be marketing the tablet as an iBook, iTunes consumption device. "