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| Version 3 | Version 4 |
|---|---|
| Obama campaign's sprint-to-the-finish strategy: spelling out a second term | Obama campaign's sprint-to-the-finish strategy: spelling out a second term |
| (8 days later) | |
| The Obama camp is unveiling a glossy new package to make its final sales pitch. | The Obama camp is unveiling a glossy new package to make its final sales pitch. |
| The campaign has announced that it is printing 3.5m copies of a 20-page booklet outlining the president's plan for the next four years, to be distributed in battleground states. The booklet is titled "The New Economic Patriotism: A Plan for Jobs and Middle Class Security." | The campaign has announced that it is printing 3.5m copies of a 20-page booklet outlining the president's plan for the next four years, to be distributed in battleground states. The booklet is titled "The New Economic Patriotism: A Plan for Jobs and Middle Class Security." |
| The booklet includes sections on the economy, manufacturing, energy, small business, education, taxes, healthcare and retirement. Each section includes full-color photography, quotes from the president, charts portraying positive trends from the first term and a list of goals should he be re-elected. | The booklet includes sections on the economy, manufacturing, energy, small business, education, taxes, healthcare and retirement. Each section includes full-color photography, quotes from the president, charts portraying positive trends from the first term and a list of goals should he be re-elected. |
| A campaign official explained the president's sprint-to-the-finish strategy to Politico: | A campaign official explained the president's sprint-to-the-finish strategy to Politico: |
| We're launching a full-scale, multiplatform organizational effort that will include direct mail, advertisements, and distribution at field offices to ensure every voter knows what a second term of an Obama presidency would mean for middle class Americans. The President, Vice President, and all of our surrogates will hold up the plan at events and ask our massive grassroots network to do everything they can to share the plan with their family, friends, neighbors, co-workers and others to reach every undecided voter in the remaining days of this election and ensure they understand the choice between continuing to move America forward and going back to the same policies that devastated our economy and punished the middle class. | We're launching a full-scale, multiplatform organizational effort that will include direct mail, advertisements, and distribution at field offices to ensure every voter knows what a second term of an Obama presidency would mean for middle class Americans. The President, Vice President, and all of our surrogates will hold up the plan at events and ask our massive grassroots network to do everything they can to share the plan with their family, friends, neighbors, co-workers and others to reach every undecided voter in the remaining days of this election and ensure they understand the choice between continuing to move America forward and going back to the same policies that devastated our economy and punished the middle class. |
| As a second prong to the campaign, a new 60-second ad will air in nine swing states. In the ad, "Determination," Obama urges viewers to "Read my plan. Compare it to Governor Romney's. And decide which is better for you." | As a second prong to the campaign, a new 60-second ad will air in nine swing states. In the ad, "Determination," Obama urges viewers to "Read my plan. Compare it to Governor Romney's. And decide which is better for you." |
| The president's argument: "We've made real progress, and the last thing we should do is turn back now." | The president's argument: "We've made real progress, and the last thing we should do is turn back now." |
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