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| Will Macy's drop Donald Trump for his 'despicable' behaviour? | Will Macy's drop Donald Trump for his 'despicable' behaviour? |
| (about 1 month later) | |
| Donald Trump, stellar self-promoter and proud owner of improbable hair, is getting a little taste of his recent brand of medicine as the subject of a new petition. Angelo Carusone's appeal to the department store chain Macy's to drop the businessman as a brand name and face has attracted more than 551,000 signatures so far. The reasons given come under the umbrella sentence: "especially unpleasant, nasty and despicable behaviour", covering his offences in the specialist area of sexism, hypocrisy on the subject of outsourcing labour, climate change denial, and his rampant "birtherism". The petition reads: "Donald Trump does not reflect the 'magic of Macy's'." It goes on to ask the chain to "act and dump Trump". | Donald Trump, stellar self-promoter and proud owner of improbable hair, is getting a little taste of his recent brand of medicine as the subject of a new petition. Angelo Carusone's appeal to the department store chain Macy's to drop the businessman as a brand name and face has attracted more than 551,000 signatures so far. The reasons given come under the umbrella sentence: "especially unpleasant, nasty and despicable behaviour", covering his offences in the specialist area of sexism, hypocrisy on the subject of outsourcing labour, climate change denial, and his rampant "birtherism". The petition reads: "Donald Trump does not reflect the 'magic of Macy's'." It goes on to ask the chain to "act and dump Trump". |
| Will Macy's drop him? It seems unlikely. Trump has been a face of Macy's for a number of years now, and the store carries his homeware range – his Mar-a-Largo crystal bowl costs $600 (£378), if you're interested – as well as a menswear range. Indeed, Trump's spokesman told the NY Daily News that his ties are the "No 1 selling ties at Macy's". It's clearly a useful relationship for both parties: Trump appears alongside other celebrities in the shop's new Christmas ad, tugging on Santa's beard ("What's with the get-up, Kris?" he asks. "Let me see for myself"). It's an allusion to Christmas movie Miracle on 34th Street, but also a nod to his birther beliefs. | Will Macy's drop him? It seems unlikely. Trump has been a face of Macy's for a number of years now, and the store carries his homeware range – his Mar-a-Largo crystal bowl costs $600 (£378), if you're interested – as well as a menswear range. Indeed, Trump's spokesman told the NY Daily News that his ties are the "No 1 selling ties at Macy's". It's clearly a useful relationship for both parties: Trump appears alongside other celebrities in the shop's new Christmas ad, tugging on Santa's beard ("What's with the get-up, Kris?" he asks. "Let me see for myself"). It's an allusion to Christmas movie Miracle on 34th Street, but also a nod to his birther beliefs. |
| So are Trump's wares good business for the department store? Fashion psychologist Kate Nightingale speculates that Macy's has checked what effect dropping Trump's merchandise would have on their sales. "From what I've read in BusinessWeek they discounted Trumps line considerably," she says. "That might have been their answer as quite possibly the contract doesn't allow them to drop the line completely or they would suffer too big a financial loss." Crucially, she points out, Trump's comments may not be that big a deal to some. "We have to remember that some of Macy's target market will actually agree with Trump's comments," she says. | So are Trump's wares good business for the department store? Fashion psychologist Kate Nightingale speculates that Macy's has checked what effect dropping Trump's merchandise would have on their sales. "From what I've read in BusinessWeek they discounted Trumps line considerably," she says. "That might have been their answer as quite possibly the contract doesn't allow them to drop the line completely or they would suffer too big a financial loss." Crucially, she points out, Trump's comments may not be that big a deal to some. "We have to remember that some of Macy's target market will actually agree with Trump's comments," she says. |
| Essentially, if consumers are happy to spend, Macy's is too. As Santa says to Trump in the ad: "If I can win you over, there's still hope." | Essentially, if consumers are happy to spend, Macy's is too. As Santa says to Trump in the ad: "If I can win you over, there's still hope." |
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