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Hobbit mania grips New Zealand as premiere held | |
(about 4 hours later) | |
Hobbit mania erupted in New Zealand's capital for the world premiere of Peter Jackson's new trilogy. | |
The first of the three movies - prequels to the Lord of the Rings trilogy - was shown at Wellington's Embassy Theatre on Wednesday evening. | |
Stars flew in for the event, which saw Wellington rebranded as "the Middle of Middle Earth". | |
Tens of thousands of fans - some in costume - gathered around the theatre for the screening. | |
Some camped overnight to secure spots close to the 500m-long red carpet that led to the theatre, which was decorated to look like the entrance to a Hobbit house. | |
'Never perfect' | 'Never perfect' |
"The Hobbit: An Unexpected Journey" is the first film of the trilogy, which altogether cost $500m (£312m) to make and was filmed in New Zealand. The second film is set for release in December 2013 and the third in July 2014. | |
Oscar-winning director Peter Jackson said it was "emotional and very humbling" to see such a crowd. | |
Ahead of the screening, the New Zealander said he was nervous about the film's reception. | |
"Nothing's ever perfect and it never will be; it's a real mistake if you say we're stopping now because we've made the perfect film," he told Radio New Zealand. "You never have and you never will." | "Nothing's ever perfect and it never will be; it's a real mistake if you say we're stopping now because we've made the perfect film," he told Radio New Zealand. "You never have and you never will." |
Wellington City Council put months of planning and just over NZ$1m ($820,000; £512,000) into preparations for the premiere, Radio New Zealand reported, as did tourism officials looking to boost visitor numbers. | |
Tony Everitt, Asia manager for Tourism New Zealand, told the BBC he expected tourism revenue to rise by as much as US$400m annually because of the films. | Tony Everitt, Asia manager for Tourism New Zealand, told the BBC he expected tourism revenue to rise by as much as US$400m annually because of the films. |
The trilogy has taken more than five years to film and hit a number of obstacles. Filming was delayed for months over funding problems and a row over actors' wages - at one point studio executives suggested moving filming to Britain. | The trilogy has taken more than five years to film and hit a number of obstacles. Filming was delayed for months over funding problems and a row over actors' wages - at one point studio executives suggested moving filming to Britain. |
Earlier this week, Jackson also rejected claims from animal rights group Peta that up to 27 animals had died during filming, saying no animals were harmed. | Earlier this week, Jackson also rejected claims from animal rights group Peta that up to 27 animals had died during filming, saying no animals were harmed. |
In Wellington, however, crowds turned out for a party. Up to 100,000 people were said to have gathered for the premiere. |