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| Cumbria takes its beers to tempt the mighty Belgians | Cumbria takes its beers to tempt the mighty Belgians |
| (4 months later) | |
| It is home to what is officially the 'best beer' in the UK as the Guardian Northerner reported in August, and well-known for a vibrant and imaginative craft brewing scene which has produced many other legendary and tasty tipples. | It is home to what is officially the 'best beer' in the UK as the Guardian Northerner reported in August, and well-known for a vibrant and imaginative craft brewing scene which has produced many other legendary and tasty tipples. |
| But instead of feeling the need to lure people to the breathtakingly beautiful scenery of the Lake District to sell its wares, the Cumbrian tourist board is next month embarking on its first ever European roadshow – which will include a presentation to the booted and suited bureaucrats of Brussels. | But instead of feeling the need to lure people to the breathtakingly beautiful scenery of the Lake District to sell its wares, the Cumbrian tourist board is next month embarking on its first ever European roadshow – which will include a presentation to the booted and suited bureaucrats of Brussels. |
| The names of the breweries and their beers reflect the area's rich history while championing local ingredients and traditional brewing techniques. | The names of the breweries and their beers reflect the area's rich history while championing local ingredients and traditional brewing techniques. |
| CAMRA's crowning of Coniston brewery's No. 9 Barley Wine' as the overall Best Beer in Britain took place at the Champion Beer of Britain awards held at the Great British Beer Festival in Olympia, London. The beer, best drunk in small quantities as it has an eye-watering abv (alcohol by volume) of 8.5% was hailed by the judges (once they had picked themselves up off the floor) as: | CAMRA's crowning of Coniston brewery's No. 9 Barley Wine' as the overall Best Beer in Britain took place at the Champion Beer of Britain awards held at the Great British Beer Festival in Olympia, London. The beer, best drunk in small quantities as it has an eye-watering abv (alcohol by volume) of 8.5% was hailed by the judges (once they had picked themselves up off the floor) as: |
| having fantastic finesse, reminiscent of a fine cognac. | having fantastic finesse, reminiscent of a fine cognac. |
| It comes from the same stable as the famous Bluebird Bitter which has been awarded numerous accolades in recent years. Cumbrian Legendary Ales claimed silver for its Langdale beer in this year's Golden Ale category. The award follows on from the success last year of its famous Loweswater Gold at last year's event. | It comes from the same stable as the famous Bluebird Bitter which has been awarded numerous accolades in recent years. Cumbrian Legendary Ales claimed silver for its Langdale beer in this year's Golden Ale category. The award follows on from the success last year of its famous Loweswater Gold at last year's event. |
| Thanks to a major push from Taste Cumbria and the region's beer experts and breweries, Cumbrian beer is going on tour in order to whet the appetites of new customers in the UK and beyond. The initiative, to promote Cumbria's brewing industry and top class beer, features a host of events and festivals, including a visit to Brussels to wow MEPs and (hmmmm) media. | Thanks to a major push from Taste Cumbria and the region's beer experts and breweries, Cumbrian beer is going on tour in order to whet the appetites of new customers in the UK and beyond. The initiative, to promote Cumbria's brewing industry and top class beer, features a host of events and festivals, including a visit to Brussels to wow MEPs and (hmmmm) media. |
| Rather grandly dubbed 'The Celebration of Beers from the North West', it is supported by the All-Party Parliamentary Beer Group and will be held at the headquarters of the Brewers of Europe in Brussels next Tuesday, 4 December, in conjunction with CAMRA and the Society of independent Brewers. Eleven Cumbrian breweries will wow over 200 guests including MEPs, foreign dignitaries, commission officials and influential lobbyists. | Rather grandly dubbed 'The Celebration of Beers from the North West', it is supported by the All-Party Parliamentary Beer Group and will be held at the headquarters of the Brewers of Europe in Brussels next Tuesday, 4 December, in conjunction with CAMRA and the Society of independent Brewers. Eleven Cumbrian breweries will wow over 200 guests including MEPs, foreign dignitaries, commission officials and influential lobbyists. |
| Cumbrian beer beauties from brewers such as Coniston will be on tap to tempt trade. The reception, based around a showcase of over 20 of Cumbria's beers will also address issues such as beer tax and excise duty, with many Cumbrian breweries and beer experts having their say while promoting the county's beer industry. Mary Houston, Food Tourism Manager for Taste Cumbria says: | Cumbrian beer beauties from brewers such as Coniston will be on tap to tempt trade. The reception, based around a showcase of over 20 of Cumbria's beers will also address issues such as beer tax and excise duty, with many Cumbrian breweries and beer experts having their say while promoting the county's beer industry. Mary Houston, Food Tourism Manager for Taste Cumbria says: |
| This is a great opportunity to discuss our industry, our concerns and also promote our region's distinctive beers to our MEPs and spread the word (and great taste) of our wonderful beer. This is a great exercise in trade promotion and I look forward to hearing many success stories for our breweries as a result of this trip. | This is a great opportunity to discuss our industry, our concerns and also promote our region's distinctive beers to our MEPs and spread the word (and great taste) of our wonderful beer. This is a great exercise in trade promotion and I look forward to hearing many success stories for our breweries as a result of this trip. |
Closer to home, Manchester's Port Street Beer House will play host to Stringers of Ulverston and Cumbrian Legendary Ales amongst others on 23 – 26 January 2013, while two venues in Newcastle, the Free Trade Inn and Bacchus, will be charmed by Cumbria's best shortly after in February 2013. | Closer to home, Manchester's Port Street Beer House will play host to Stringers of Ulverston and Cumbrian Legendary Ales amongst others on 23 – 26 January 2013, while two venues in Newcastle, the Free Trade Inn and Bacchus, will be charmed by Cumbria's best shortly after in February 2013. |
| Beer writer and expert Jeff Pickthall who is involved in all the events says: | Beer writer and expert Jeff Pickthall who is involved in all the events says: |
| We've been working hard to make sure Cumbrian beer stays top of the serious beer drinkers' list. Business is fast growing beyond the region for our amazing beer and the trip to Brussels will no doubt enable us to gain even more Cumbrian beer fans and improve trade and business for Cumbrian brewers. | We've been working hard to make sure Cumbrian beer stays top of the serious beer drinkers' list. Business is fast growing beyond the region for our amazing beer and the trip to Brussels will no doubt enable us to gain even more Cumbrian beer fans and improve trade and business for Cumbrian brewers. |
| Perhaps the Belgian beer enthusiasts in Brussels will be invited back to the Lakes at a later date. Now that would be interesting... | Perhaps the Belgian beer enthusiasts in Brussels will be invited back to the Lakes at a later date. Now that would be interesting... |
| Rebecca Smithers is The Guardian's consumer affairs correspondent. | Rebecca Smithers is The Guardian's consumer affairs correspondent. |
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