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Print still popular in the City... possibly Print still popular in the City... possibly
(about 2 hours later)
Surveys that rely on people responding to requests to take part are not scientific. So I'm unsure what weight we should give this one about the corporate readership of newspapers, which was carried out by Investis.Surveys that rely on people responding to requests to take part are not scientific. So I'm unsure what weight we should give this one about the corporate readership of newspapers, which was carried out by Investis.
The self-selecting sample is also small, amounting in total to just 100 responses from "listed companies and financial PRs." But its central finding, that 93% of them read at least one print newspaper on a regular basis, may give a spring to the step of print-lovers.The self-selecting sample is also small, amounting in total to just 100 responses from "listed companies and financial PRs." But its central finding, that 93% of them read at least one print newspaper on a regular basis, may give a spring to the step of print-lovers.
You can see the results in this chart compiled by the researchers. Note the high placing of both the London Evening Standard and Metro. It reflects the fact that the bulk of the respondents work in the capital, of course, but it also shows - yet again - that those free titles tend to be read by affluent commuters [declaration of interest: I write a column for the Standard]. You can see the results in this chart compiled by the researchers (green for listed companies; blue, financial PRs). Note the high placing of both the London Evening Standard and Metro. It reflects the fact that the bulk of the respondents work in the capital, of course, but it also shows - yet again - that those free titles tend to be read by affluent commuters [declaration of interest: I write a column for the Standard].
Doubtless, the chaps and chapesses at Wapping will be delighted that The Times and Sunday Times top the tree. And the Financial Times, which sold a mere 83,000 across England and Wales in December - the month the survey was conducted - will be pleased with its 43% score.Doubtless, the chaps and chapesses at Wapping will be delighted that The Times and Sunday Times top the tree. And the Financial Times, which sold a mere 83,000 across England and Wales in December - the month the survey was conducted - will be pleased with its 43% score.
Financial PRs, unsurprisingly, said that they read several titles, with the Daily Telegraph being their most popular paper.Financial PRs, unsurprisingly, said that they read several titles, with the Daily Telegraph being their most popular paper.
Source and full survey results: InvestisSource and full survey results: Investis